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New Marketing Strategies For An AI World

Katie King, a leading AI strategist, discusses integrating AI into marketing strategies to enhance customer engagement and drive business growth. She emphasizes aligning AI initiatives with business objectives and maintaining authentic brand connections. Attendees will learn to develop AI strategies, implement AI tools effectively, and measure their impact on marketing success. 

250 participants Max
45 minutes and 15 minutes Q+A
Virtual: From £3,000
In-Person: From £4,000
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Katie was fantastic to work with, demonstrating professionalism and a genuine eagerness to engage in a collaborative effort between both parties. Throughout the planning and execution stages, Katie's contribution was not only invaluable but also deeply insightful, ensuring that the content delivered was both relevant and thought-provoking.
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Testimonial 1
Max Edwards, Head of Demand Generation & Field Marketing
Powtoon
Katie's presentation at the ACC Global General Counsel Summit could not have been more on point for our audience of senior legal counsel. It gave everyone something to consider as they participated in the rest of the programme and certainly encouraged more than a few conversations and connections for all.
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Testimonial 2
Maria Volpe-Viles, Assoc. VP
Association of Corporate Counsel
Katie King's contribution to our event was truly remarkable. Her enthusiasm and profound understanding of AI brought a new level of engagement and insight. Her passion not only educated but also inspired our architectural community to consider deeper integration of AI in their careers and personal lives!
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Testimonial 3
Joe Lombard, CEO
PCI of Illinois & Wisconsin

Why Book
Katie King?

Unlock your team's potential with Katie King, a leading AI strategist and acclaimed author. With 35 years of experience advising top firms, her insights help businesses adopt AI ethically and effectively. Book now to transform your organisation's future.
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About the Expert
Katie King
Leading AI Strategist and Business Transformation Advisor
CEO of AI in Business consultancy
Member of the UK Government AI Task Force
Katie King is a recognised authority on artificial intelligence and business transformation. She is the CEO of AI in Business, a consultancy that helps organisations navigate AI adoption, upskill teams, and implement ethical AI strategies. With over 35 years of experience advising global business leaders, she has worked with major organisations such as Unilever, Deloitte, and Capital One.

As a published author, Katie has explored the impact of AI on marketing, sales and customer experience. Her first book was referenced in the World Economic Forum’s Empowering AI Leadership AI toolkit, and her second book, published in 2022, provided a strategic framework for businesses looking to integrate AI into their operations. She is currently writing her third book, due for publication in 2025.

Katie is a sought-after speaker, regularly delivering keynotes worldwide. She presented in over 14 countries in 2024 alone, engaging audiences on how to harness AI ethically and strategically. Her work includes providing frameworks such as the Scorecard for Success and a six-month action plan to guide organisations in adopting AI responsibly.

Beyond her corporate engagements, Katie contributes to shaping AI policy and ethics. She is a member of the UK Government All-Party Parliamentary Group task force on AI adoption and sits on the editorial board of the AI and Ethics Journal. Her expertise extends to bridging the AI skills gap through education, having launched initiatives to equip future generations with the knowledge needed to thrive in an AI-driven world.

Recognised for her contributions to the field, Katie has received accolades such as Leading AI Strategist, Top 10 Influencer in AI and Most Inspiring Women in Technology. She continues to shape the conversation around AI, guiding businesses and individuals through the complexities of this transformative technology.

From Insight to Action

Building on Katie King’s talk, these short videos offer an easy-to-digest recap and hands-on ideas to inspire action.

Trusted by Industry Leaders

EY
Oracle
Capgemini
Astrazeneca
MoetHennessy
HSBC
BT
SocieteGenerale
Fujitsu
Estee Lauder
Qualtrics
Coca-Cola
Mercedes-Benz
Publicis Groupe
Santander
Kingfisher
Domestic & General
Mayer Brown
Blackbaud Logo
Cisco Logo

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