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F1 Style Data Analytics And Decision Making

Neil Martin reveals how Formula 1-style data analytics can transform decision-making in fast-paced environments. Drawing from his pioneering work in motorsport, he shows how to harness data for strategic advantage. Attendees will learn to apply high-performance analytics to drive smarter, faster, and more effective decisions in their own organisations.

250 participants Max
45 minutes and 15 minutes Q+A
Virtual: From £5,000
In-Person: From £6,000
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Why Book
Neil Martin?

As a speaker, Neil offers your team insights from the forefront of data analytics in Formula 1. His keynote presentations have garnered widespread acclaim from clients in various sectors, such as banking, financial services, and healthcare. Benefit from his expertise in risk management, performance optimization, and decision-making, honed over decades with top racing teams. Elevate your strategies with Neil's innovative approaches to harnessing data for competitive advantage.
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About the Expert
Neil Martin
Pioneer in applying Monte Carlo/Game Theory in F1 Race Strategy
Held key data analytics positions at McLaren, Red Bull Racing, and Ferrari
Founder and CEO of Paceteq, innovating in data analytics and AI in motorsport
Neil Martin is a trailblazer in the field of data analytics in Formula 1 motor racing for the past 25 years. He has held key positions in renowned teams such as McLaren, Red Bull Racing, and Ferrari, where he has developed top-notch solutions.

Currently, he is the founder and CEO of Paceteq, a technology company that focuses on innovation, digitalization, data analytics, artificial intelligence, and intelligent automation to enhance performance. Paceteq has rapidly grown and collaborates with prestigious clients, including major motor racing series. Neil's software, designed by him or derived from his applications, is now used by more than half of the Formula 1 grid. This solidifies his position as a leader in data analytics and a highly experienced manager of complex motorsport programs.

In 1995, Neil pioneered the application of Monte Carlo and Game Theory modelling techniques to Race Strategy at McLaren Racing. By utilizing mathematical and business modelling techniques, he provided strategic options that enabled decision-makers to understand potential outcomes and associated risks comprehensively. This innovative approach served as a foundation for Neil to develop mission control rooms, driver-in-the-loop simulators, and wind tunnel solutions. He revolutionized Race Strategy modelling by embracing uncertainty rather than avoiding or ignoring it.

Neil's academic background in mathematics and computer science from the University of Southampton and his MSc research paper on risk assessment propelled his successful career in international motorsport, which spanned over three decades.

As part of senior management at McLaren Racing, Red Bull Racing, and Ferrari, Neil has worked closely with numerous World Champions, including Mika Häkkinen, Kimi Raikkonen, Fernando Alonso, and Sebastien Vettel. His experience in Formula 1 encompasses building and leading high-performing teams of engineers and technical staff, ensuring that cutting-edge technology and exceptional teamwork combine to achieve successful outcomes.

From Insight to Action

Building on Neil Martin’s talk, these short videos offer an easy-to-digest recap and hands-on ideas to inspire action.

Trusted by Industry Leaders

EY
Oracle
Capgemini
Astrazeneca
MoetHennessy
HSBC
BT
SocieteGenerale
Fujitsu
Estee Lauder
Qualtrics
Coca-Cola
Mercedes-Benz
Publicis Groupe
Santander
Kingfisher
Domestic & General
Mayer Brown
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Cisco Logo

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