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 | PepTalk Expert Speaker
 | PepTalk Expert Speaker
 | PepTalk Expert Speaker
 | PepTalk Expert Speaker

Understanding And Leveraging Consumer Behavior

Rory Sutherland explores the hidden psychology behind consumer choices, revealing why people buy what they do—and how small changes can make a big impact. With wit and sharp insight, he shows how to influence behaviour creatively. Attendees will learn to apply behavioural science to drive innovation and smarter decision-making.

250 participants Max
45 minutes and 15 minutes Q+A
Virtual: From £7,500
In-Person: From £12,000
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Great energy, very engaging.
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Testimonial 1
Facebook
Rory Sutherland is extraordinarily good.
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Testimonial 2
BP
Rory touches on an interesting topic which is mechanistic innovation and blooms into perception.
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Testimonial 3
Cleverly Engaged Marketing

Why Book
Rory Sutherland?

Rory Sutherland offers your team unique insights into consumer behaviour, emphasizing small changes for big impacts. His blend of humour and expertise in marketing and psychology will inspire innovative strategies, transforming your approach to business and advertising. Benefit from his proven success and revolutionise your marketing tactics.
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 | PepTalk Expert Speaker
 | PepTalk Expert Speaker
About the Expert
Rory Sutherland
Vice-Chairman and co-founder of OgilvyChange
Pioneer of "butterfly effect" in consumer behaviour
Renowned TED speaker and author on marketing and branding
Rory Sutherland is a marketing expert, pioneer of the "butterfly effect" approach to consumer behaviour, and one of the UK's most popular advertising speakers. Working with his team of behavioural psychologists, he provides actionable insights into consumers' mindsets, focusing on small changes that can have a big impact on decision-making.

As the vice chairman of Ogilvy and co-founder of OgilvyChange, Rory uses his extensive experience as a Creative Director and Copywriter to help businesses uncover overlooked advertising strategies. He delivers comprehensive analyses of marketing, combining corporate and psychological perspectives.

With a successful career spanning over 20 years at Ogilvy, Rory has honed his branding and marketing skills, emphasising the power of creative content in reaching potential consumers. He is also a renowned public speaker, delivering talks that showcase his humour and deep understanding of the business. Rory Sutherland's speaking highlights include Facebook, Ogilvy Consulting's Nudgestock, BP, Citywire, and more.

Rory believes marketing success lies in smaller touches directed at people's individual behaviour rather than large-scale campaigns and values usability over luxury. His focus on behavioural economics encourages businesses to make logical and subtle additions that can improve their overall image.

With millions of views on his engaging TED talks, Rory is a highly sought-after speaker who revolutionizes marketing strategies. He has also written several books, including "Alchemy: The Surprising Power of Ideas That Don't Make Sense" and "Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life." He also co-wrote the newly released Transport For Humans on the behavioural science of transport with his former colleague Pete Dyson.

If your next sales kick-off or team event needs a motivational keynote speaker, an experienced event host, someone to conduct Q&As, or someone to give your people an inspiring speech, Rory is a great choice. Contact PepTalk today to find out Rory's availability and speaking rates.​

From Insight to Action

Building on Rory Sutherland’s talk, these short videos offer an easy-to-digest recap and hands-on ideas to inspire action.

Trusted by Industry Leaders

EY
Oracle
Capgemini
Astrazeneca
MoetHennessy
HSBC
BT
SocieteGenerale
Fujitsu
Estee Lauder
Qualtrics
Coca-Cola
Mercedes-Benz
Publicis Groupe
Santander
Kingfisher
Domestic & General
Mayer Brown
Blackbaud Logo
Cisco Logo

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