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The Art Of Effective Leadership

Martin Gutmann draws lessons from the pioneers of aviation, using the 1927 race to fly across the Atlantic to illustrate timeless leadership principles. He reveals three counterintuitive strategies: subtract rather than add, use a compass instead of a map, and practice humility. Attendees will learn to lead effectively, with confidence and clarity, in uncertain times.

250 participants Max
45 minutes and 15 minutes Q+A
Virtual: From €7,500
In-Person: From €12,000
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Martin brings a unique historian's perspective that keeps us grounded in human-centred values, learnings and future endeavours. In times of AI and fast technological advancement, Martin invites us to think creatively and exercise critical reasoning. It is a pleasure to have Martin as a guest speaker; he is a very fearless one!
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Testimonial 1
Elisabete Ramalho
Google
Martin captivated our 500+ person audience of risk, resilience and response practitioners with his engaging and poignant talk on crisis leadership and what it means to lead in a crisis-dense world. We followed Charles Lindbergh's journey across the Atlantic to glean lessons that crisis leaders can use today. Martin has a great appeal when he speaks to an international audience, he is humble and authoritative at the same time. His credentials speak as clearly as he does- Martin is a great candidate for a corporate talk, capturing the attention of the most senior audience. Bravo!
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Testimonial 2
Patricia Sánchez, Global Crisis Preparedness Director
Dow
Martin is a masterful and engaging speaker who blends captivating stories with clear, actionable takeaways. Our audience loved every minute of his talk!
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Testimonial 3
Leo Staub
Zurich Corporate Law

Why Book
Martin Gutmann?

Book Martin Gutmann to gain insights from an academic and industry expert with global experience. Martin's unique blend of historical knowledge, effective leadership insights, and cutting-edge management strategies will inspire and educate your team.
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About the Expert
Martin Gutmann
Author of the #1 Amazon Bestseller "The Unseen Leader"
Professor at Lucerne School of Business and Senior Lecturer at ETH Zurich
Forbes contributor on leadership, technology, and history
Martin Gutmann is a globally sought-after keynote speaker who brings fresh and urgent insights into how leaders can understand and navigate today’s uncertain world. Combining history, sociology, and organisational psychology, he delivers engaging, story-driven talks that challenge conventional wisdom and offer practical takeaways for leaders and organisations. His ability to bridge the past with the present helps audiences rethink leadership, decision-making, and strategy in an era of rapid change.

A professor at the Lucerne School of Business and senior lecturer at ETH Zurich, Martin's research and thought leadership have reached over 60 million people through top business publications, including Forbes (where he is a regular contributor), Big Think, Fast Company, and Minute Hack, as well as appearances on leading management podcasts. His recent TED Talk, “Are We Celebrating the Wrong Leaders?”, has been viewed over 1.5 million times.

Martin is also the best-selling author of The Unseen Leader: How History Can Help Us Rethink Leadership. Adam Grant, organisational psychologist and thought leader, describes the book as a: “A provocative look at what history really teaches us about effective leadership. This book will challenge you to rethink some of your core assumptions about what it takes to align people around common goals.”

Born in Sweden, Martin has lived and worked in Japan, the US, Canada, Mauritius, Germany, and Switzerland. From 2016 to 2020, he was the founding Managing Director of the Swiss School of Public Governance, where he launched a program for future global public sector leaders. He holds a Ph.D. in history from the Maxwell School at Syracuse University, an Executive MBA from IE Business School in Spain, and higher education teacher’s training from Harvard University and ETH Zurich.

From Insight to Action

Building on Martin Gutmann’s talk, these short videos offer an easy-to-digest recap and hands-on ideas to inspire action.

Trusted by Industry Leaders

EY
Oracle
Capgemini
Astrazeneca
MoetHennessy
HSBC
BT
SocieteGenerale
Fujitsu
Estee Lauder
Qualtrics
Coca-Cola
Mercedes-Benz
Publicis Groupe
Santander
Kingfisher
Domestic & General
Mayer Brown
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