Brendan’s personal mission is to build businesses that create genuine opportunities for our customers to achieve their goals and dreams whatever they may be. He’s not one of these coaches who has never done it themselves, and prides himself on still getting in the trenches as CEO of Strength and Conditioning Education (the UK’s #1 provider of advanced fitness education) and executive director of the Youth Strength and Conditioning Association. An excellent public speaker, Brendan has spoken in front of thousands of people in the USA, UAE, Europe and the UK about how to grow fitness businesses, transformational coaching, online marketing and designing products and services that deliver huge value.