He’d hate to admit it, but Will is a real leader in the world of creative. Why’s that? Well apart from being white hot brilliant at what he does for a living, he is a creative charlie (his term, not ours) who has learnt that it’s fun to defy pigeonholes. He has made ads, films, games, identities, built channels and physical experiences and worked for every brand and his dog. After founding and exiting an award-winning creative agency, Will now works as creative strategist helping individuals and startups unleash their creative power. Having worked with some of the world’s most notable brands across different pillars of the creative industry, Will is able to offer practical help on communicating with creativity in whatever medium takes your fancy.