Adam Parsons - Speaker

Adam Parsons is an award-winning journalist and Europe Correspondent for Sky News, known for reporting major stories from across the continent. Previously Sky’s Business Correspondent, Adam broke a series of exclusives on no-deal Brexit planning and the aftermath of the global financial crisis, earning a reputation for sharp analysis and fearless reporting.
Before Sky, Adam was a trusted voice on BBC Radio 5 Live’s Wake Up To Money and a business journalist for Newsnight. He also built a successful career in sports journalism, covering multiple World Cups, Olympic Games, England’s 2003 Rugby World Cup triumph, and London's winning 2012 Olympics bid. Earlier in his career, he was Motor Racing Correspondent for The Sunday Times and became Fleet Street’s youngest-ever Sports Editor at Sunday Business.
With a unique blend of political, business and sporting expertise, Adam helps teams and organisations make sense of today’s fast-moving world. His insights sharpen decision-making, build resilience, and offer practical lessons on navigating uncertainty and change.
Book Adam today for clear-eyed analysis, compelling storytelling and strategies your teams can act on immediately.