Alastair Campbell

Though his background is in politics, Alastair Campbell has brought his campaigning skills to bear in a number of fields. After losing his best friend to leukaemia, he has fronted charity efforts to raise funds and research into cures and better treatments. He has won awards and plaudits home and abroad for his work on mental illness. He has taken his campaign skills to different issues. British radio presenter Nick Ferrari said: “When Alastair Campbell picks a fight, the chances are he is going to win that fight.” But how do you campaign? What Are the essential elements needed to separate a great campaign from a good one? From Experience and analysis, he has those answers, and they can help any cause, charity, business, party or government trying to make change for the better.

Alastair Campbell discusses the importance of strategy in achieving success, emphasizing clarity, leadership, and adaptability in both personal and professional contexts.

Alastair Campbell, once the youngest national news editor in Britain, experienced a drink- and pressure-induced nervous breakdown at 29, leading to his arrest, hospitalization, and diagnosis with depression and addiction. He rebuilt his life and career, eventually managing Tony Blair's media operations in a highly aggressive environment. Now a global mental illness campaigner, Campbell fights to break down stigma and urges businesses to understand and appreciate mental health. His book, "Winners," highlights historical and contemporary figures with mental illness, advocating for better understanding and appreciation. Attendees will learn about mental health's impact and the value of those living on the edge.

Alastair Campbell is a proven winner, obsessed with others who win. His latest book is called simply Winners, and looks at winners in sport, business and politics—in that order—to see what makes them stand out from others, and crucially, what all of us can learn from those who win. He sets out all the things needed of a winner—strategy, leadership, teamship, boldness, innovation, the ability to handle setback and failure. In looking at the best of the best—from Clinton to Merkel, from Brady to Beckham, from Lincoln to Churchill, from Anna Wintour to Arianna Huffington, from Branson to Buffett—he explains how mere mortals can learn something from all of them.

Alastair Campbell, renowned as "the world’s best spin doctor" and once courted by Bill Clinton, emphasizes that spin fails without genuine strategic communication principles. As media becomes more fragmented and traditional certainties fade, Campbell explores how modern brands—both human and organizational—can effectively convey their messages. He examines the impact of technology on leadership communication and audience reception, and discusses the rapid changes of the past decade, along with future threats and opportunities. Attendees will learn how to navigate these shifts by applying Campbell's principles of strategic communication to maintain a strong, coherent message.