Alex Stedman

Alex Stedman is a highly accomplished freelance fashion stylist and influential figure in the social media sphere. With a wealth of experience in the magazine industry, she has made notable contributions to esteemed publications such as Red, Eve, Matches, and Condé Nast Traveller. Renowned for her captivating live talks at Stylist and ELLE, Alex took the initiative to establish The Frugality in 2012. This website is dedicated to smart spending and saving for coveted items and has garnered widespread recognition in various media outlets and national newspapers. As a result, Alex has solidified her reputation as a respected guest speaker.

Among her notable achievements, Alex received the prestigious Amara IBA for Best Interiors Lifestyle Blog and won the Bloggers Choice award in 2018. Her influence extends beyond the fashion world and into parenting, where she is celebrated for her insightful, reliable, and inspirational guidance.