Andy Cato is a co-founder of Wildfarmed and a prominent figure in the regenerative farming movement. Known for his previous career as half of the iconic electronic music duo Groove Armada, Andy made a significant life change after becoming aware of the detrimental effects of the industrial food system. He sold his music rights to purchase a farm in France, where he dedicated himself to developing sustainable farming practices.

Through years of hard work and experimentation, Andy co-founded Wildfarmed with George Lamb and Edd Lees. The initiative aims to transform food production by growing regenerative wheat, which is used to create flour and a range of baked goods. Wildfarmed collaborates with over 100 farmers across the UK and France, adhering to its Regenerative Standards, and has established a network of more than 500 partners, including bakeries and restaurants.

Andy’s commitment to regenerative agriculture has earned him notable recognition, including being knighted as a Chevalier de l'Ordre du Mérite Agricole in France and receiving the Agro-ecological Innovation Prize. His work reflects a deep belief that food and farming are crucial to addressing the pressing environmental challenges we face today.

Now a tenant farmer with the National Trust in the UK, Andy continues to advocate for sustainable practices and the importance of healthy food systems. His journey from the music industry to the fields of agriculture exemplifies a dedication to making a positive impact on both the environment and society. Through Wildfarmed, he is not only reshaping landscapes but also inspiring a new generation to rethink their relationship with food.