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Ann Rhoades is a highly influential figure in the success of JetBlue, as she firmly believes in placing people at the forefront and empowering them to achieve success. JetBlue, which aims to restore humanity and enjoyment to air travel, stands out as one of the few airlines that managed to profit within its first year. Ann has also fostered high-performing cultures at other companies, such as Southwest Airlines and Doubletree. She advocates for organizations to prioritize fairness, loyalty, and profitability. In her book, "Built on Values: Creating an Enviable Culture that Outperforms the Competition," Rhoades shares her strategies for building successful cultures. As a highly sought-after speaker, she provides a detailed blueprint for creating thriving environments and driving cultural transformation.
Most leaders know that a winning, engaged culture is the key to attracting top talent and customers. Yet, it remains elusive how exactly to create this ideal workplace – one where everyone from the front lines to the boardroom knows the company’s values and feels comfortable and empowered to act on them. Ann describes a proven system for creating values and socially responsible cultures. — A system for building sustainable engaged cultures based on Values unique to your environment — Selecting and retaining “A” players who mirror your values — Delivering extraordinary customer-centric service levels — Moving from just being a good organization to being a great community and values focused one
Ann Rhoades discusses strategies for prioritizing organizational culture, drawing on her experiences with JetBlue and Southwest Airlines to highlight the importance of values-driven success in business.
