Ashley Cain is a compelling advocate for resilience, purpose, and positive change. His personal story has resonated with audiences across a wide range of sectors, from corporate and educational to charitable settings.

Known initially as a professional footballer for Coventry City and as a reality TV personality on MTV’s Ex on the Beach, Ashley’s journey took a profound turn following the loss of his daughter, Azaylia, to a rare form of leukaemia.

Determined to create lasting impact, Ashley founded The Azaylia Foundation to fund research, support families, and drive improvements in childhood cancer care. His work has earned him recognition not just for his advocacy, but for his ability to transform grief into action, using his platform to campaign for systemic change and inspire resilience.

Ashley’s background spans sport, entertainment, business ownership and public advocacy, allowing him to connect authentically with diverse audiences. As Director of Hard Candy UK Ltd, he also brings entrepreneurial experience into his storytelling, sharing lessons in leadership, adaptability and perseverance.

Throughout his career, Ashley has remained committed to authenticity, combining emotional openness with a strong drive for action. His talks offer more than motivation; they invite reflection, challenge conventional thinking, and encourage both personal and organisational growth.

With a focus on community, courage and transformation, Ashley Cain stands as a powerful voice for hope and meaningful change.