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Bex Smith helps organisations build high-performing teams and lead with ambition. A former World Cup and Olympic football captain and Champions League winner, Bex launched Crux Football which owns women's clubs Montpellier and FC Rosengård.

Bex Smith
Bex Smith

Bex Smith

London, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Bex Smith

Book Bex

London, United Kingdom

Starting from

£6–10k

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

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Bex Smith's biography

At a glance

  • World Cup and Olympic football captain
  • Champions League winning footballer
  • Launched Crux Football, owns Montpellier and FC Rosengård

Bex Smith is a World Cup and Olympic football captain and Champions League winner who now builds businesses in the women's game. She speaks on leadership, teamwork, and innovation, drawing on what she has learned on the pitch and in the boardroom.


Bex launched Crux Football with an investor group that includes Abby Wambach, Julie Foudy, Leslie Osborne, Sue Bird, Jen Beattie, Ali Krieger, and, most recently, Gillian Anderson. Crux owns two women's football clubs, Montpellier in France and FC Rosengård in Sweden. Her executive career also includes serving as Global Executive Director at COPA90 and founding JAMAA sports productions.


That mix of elite competition and ownership gives Bex a rare view of football, from governance and investment to brand collaboration and team culture. She knows how high-performing teams are put together, how to bring investors and partners behind a shared plan, and what it takes to grow a women's club.


Audiences hear how a captain's approach to leadership carries into a company, how to build trust and standards in a team, and what the business of women's sport looks like from the inside.


Book Bex for a leadership session grounded in elite sport and club ownership.

Why we recommend booking Bex

Bex Smith captained her country at the World Cup and Olympics, won the Champions League, and has since launched Crux Football and taken ownership of two women's clubs. That gives teams and business audiences leadership lessons tested on the pitch and in the boardroom.

Featured Projects

Bex Smith - The Players podcast cover

frequently asked questions

Something we've not covered here?

How do I book Bex Smith for my next event?

To book Bex Smith for your event, email bex.smith@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you ASAP to confirm Bex Smith's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.

What is Bex Smith's speaking style like?

Bex Smith speaks from first-hand experience as a World Cup and Olympic captain and now a club owner, using stories from the pitch and the boardroom to illustrate leadership and teamwork.

What topics does Bex Smith focus on?

Bex Smith speaks on leadership, teamwork, innovation in sport, and gender equality and the business of women's football. She is a World Cup and Olympic football captain and Champions League winner who launched Crux Football and owns women's clubs Montpellier and FC Rosengård.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.