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Bex Smith
Bex Smith helps organisations build high-performing teams and lead with ambition. A former World Cup and Olympic football captain and Champions League winner, Bex launched Crux Football which owns women's clubs Montpellier and FC Rosengård.


Bex Smith is a World Cup and Olympic football captain and Champions League winner who now builds businesses in the women's game. She speaks on leadership, teamwork, and innovation, drawing on what she has learned on the pitch and in the boardroom.
Bex launched Crux Football with an investor group that includes Abby Wambach, Julie Foudy, Leslie Osborne, Sue Bird, Jen Beattie, Ali Krieger, and, most recently, Gillian Anderson. Crux owns two women's football clubs, Montpellier in France and FC Rosengård in Sweden. Her executive career also includes serving as Global Executive Director at COPA90 and founding JAMAA sports productions.
That mix of elite competition and ownership gives Bex a rare view of football, from governance and investment to brand collaboration and team culture. She knows how high-performing teams are put together, how to bring investors and partners behind a shared plan, and what it takes to grow a women's club.
Audiences hear how a captain's approach to leadership carries into a company, how to build trust and standards in a team, and what the business of women's sport looks like from the inside.
Book Bex for a leadership session grounded in elite sport and club ownership.
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frequently asked questions
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Bex Smith speaks from first-hand experience as a World Cup and Olympic captain and now a club owner, using stories from the pitch and the boardroom to illustrate leadership and teamwork.
Bex Smith speaks on leadership, teamwork, innovation in sport, and gender equality and the business of women's football. She is a World Cup and Olympic football captain and Champions League winner who launched Crux Football and owns women's clubs Montpellier and FC Rosengård.
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Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.