Bill Burke

Bill Burke | PepTalk Expert Speaker
Bill Burke | PepTalk Expert Speaker
Speaker, Executive, Creator, Optimism Expert
New York
Inspire your team with an optimistic vision of the world and its future — while ensuring a solid ROI — with Bill Burke, speaker, executive, creator, and optimism expert.

's Featured Sessions

#1
How To Be A Modern Optimist

Bill Burke says that a paradox of modern life is that while there has arguably never been a better time to be alive in all of human history; there has also never been an

era when we face so many challenges to remaining optimistic. Today’s

culture bombards us with feeds, alerts, cable news shout-fests, and other

steady streams of negativity that draw our attention away from the

incredible progress that the human race continues to make.

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#1
Optimism Is A Force Multiplier

Bill Burke will teach your team the value of optimism in the workplace and the home front. The late Gen. Colin Powell had “Perpetual optimism is a force multiplier” as one of his leadership principles because he knew that people respond to leaders and colleagues who remain positive in the face of obstacles and quickly adopt a solutions-oriented mindset when faced with a challenge. Anyone who questions the value of optimism in leadership should be challenged to produce a list of history’s great pessimists! In social and family settings, emphasizing and looking for positives brings people together. Optimists are generally more likeable, and research shows many health benefits to maintaining a positive mindset, including a 15-30% increase in longevity.

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#1
ROI: Return On Integrity

Bill Burke believes that we should be motivated to lead and work in our organizations by an appreciation of the value of maintaining high ethical standards, leading to a new kind of ROI—“Return on Integrity.”

In this talk, Bill motivates his audience with real-world examples, demonstrating that managing a business with integrity is not a game for foolish “do-gooders” who are doomed to fail but rather a practice that can provide tangible returns to a company’s bottom line.  

He explains how this approach works for:

  • Leaders – who are provided with an ethical framework for decision-making and can sleep well at night, without a guilty conscience or fear of legal exposure.
  • Employees – who feel good about where they work and who know where they stand with fair and forthright supervisors.
  • Customers – who know they will be treated fairly and will reward the company with repeat business, a willingness to pay a premium and positive word of mouth.
  • Investors - who know that their money will be put to good use and will not be at risk from deceitful or illegal behavior, in good times and bad.

 

Attendees will learn that values practised by these leaders and their companies are timeless – particularly important in today's challenging times.

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Bill Burke | Speaker Biography

Bill Burke founded The Optimism Institute in 2022 after an extensive media and sports career as an executive, writer, and producer. Bill served as CEO of The Weather Channel Companies after several years at Time Warner/Turner Broadcasting System, where he was the founding general manager of Turner Classic Movies before becoming president of TBS Superstation. Additionally, for fifteen years, he was the co-owner and chairman of the Portland Sea Dogs, the double-A Minor League Baseball affiliate of the Boston Red Sox. In 2022, Bill was a Fellow of Harvard’s Advanced Leadership Institute. As a writer, Bill co-authored Ted Turner’s top-10 New York Times Best-Selling autobiography Call Me Ted and later co-wrote/produced/directed “Live Another Day,” an award-winning feature-length documentary on the bailout of the U.S. auto industry. Bill is a lifelong optimist (he has to be—as a Detroit Lions fan). He launched The Optimism Institute and podcast to inspire people with an optimistic vision of the world and its future.

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Trusted by companies you know

EY
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MoetHennessy
HSBC
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Kingfisher
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JM
Publicis Groupe
Oracle