Chris Ashford is a speaker and consultant whose extensive military career provides invaluable insights into leadership, performance, and decision-making in high-pressure environments.

With experience serving directly under Her Majesty and commanding artillery units in various global theatres, including Afghanistan, Chris brings a unique perspective to the corporate world.

His journey has taken him through roles that few encounter, from leading complex operations in combat zones to coordinating sensitive military movements and evacuations. As a former Executive Officer to military Generals and an Artillery Officer, Chris has honed his ability to make decisive actions under extreme pressure, successfully navigating complex situations, including military judicial proceedings.

Chris's expertise has significantly impacted organisations at the highest levels. He has optimised RAF early-service retention programmes and transformed employee wellbeing initiatives in major pharmaceutical companies, leading to reduced sick days and improved staff retention. He has worked with over 1,500 individuals on performance enhancement, alongside coaching for prestigious institutions like the Behavioural Insights Team, with a commitment to fostering both individual and organisational success.

As a dedicated father and husband, Chris understands the importance of balancing professional performance with personal well-being. This perspective informs his approach to sustainable success and energy management, which he shares with executives and teams worldwide.

Chris's unique skills are due to his combination of high-stakes military experience and a practical understanding of contemporary corporate challenges. His frameworks for building resilient teams, maintaining peak performance, and making critical decisions have been tested in environments where failure is not an option. Through his speaking and coaching, Chris translates these hard-won lessons into actionable strategies for business leaders aiming for exceptional results.