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Revolutionize the way people listen to music and discover new artists with Daniel Ek, speaker, CEO of Spotify.

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Daniel Ek
Daniel Ek

Daniel Ek

Stockholm, Sweden

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Daniel Ek

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Stockholm, Sweden

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Daniel Ek's biography

At a glance

  • Co-founder and executive chairman of Spotify
  • Influential figure in the music industry
  • Grew Spotify to more than 700 million users

Daniel Ek is the co-founder and executive chairman of Spotify, the music and audio streaming service with more than 700 million users. He speaks on entrepreneurship, innovation, business strategy, and building a technology company at global scale.


Daniel launched Spotify in 2008 as a legal music streaming service and led it as CEO for nearly two decades. In January 2026 he became executive chairman, handing day-to-day leadership to co-CEOs Gustav Söderström and Alex Norström. He is widely recognised as one of the most influential figures in the music industry.


His experience covers the full arc of a founder's journey. Daniel began designing websites for clients at 13, built a background across technology, business, and advertising, and then created a streaming model that changed how people pay for and listen to music. He also has first-hand experience of planning a leadership transition at the top of a listed company.


Audiences gain a clear view of how to spot a market shift early, how to grow a product from launch to hundreds of millions of users, and how a founder can step back from the CEO role while keeping a company focused on innovation.


Book Daniel Ek for a founder's account of building one of the world's most widely used consumer technology platforms and leading it through two decades of change.

Daniel's showreel and videos

Why we recommend booking Daniel

Book Daniel Ek as a speaker to gain insights from one of the most influential figures in the music industry and a pioneering tech entrepreneur. Learn how he revolutionized music streaming with Spotify, impacting millions of users and artists worldwide. His journey from a teenage web designer to a CEO of a billion-dollar company will inspire and educate your team.

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frequently asked questions

Something we've not covered here?

How do I book Daniel Ek for my next event?

To book Daniel Ek for your event, email daniel.ek@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you ASAP to confirm Daniel Ek's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.

What is Daniel Ek's speaking style like?

Daniel Ek tells the story of building Spotify, from designing websites for clients at 13 to launching a legal music streaming service in 2008, to talk about entrepreneurship and innovation.

What topics does Daniel Ek focus on?

Daniel Ek speaks on entrepreneurship, innovation, business strategy, leadership, and customer experience. He co-founded Spotify, launched it in 2008, and led it as CEO until January 2026, when he became executive chairman of a service with more than 700 million users.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.