- About Us
- Products
- Experts by Topic
- Experts by TypeExperts By Type
- WorkshopsWorkshops by Topic
- Blog
Back
Home
Leadership
Business Skills
DEI
Wellbeing
Insights
Technology
Home
Experts by Topic
Experts by Type
Workshops
BlogLoginGet in TouchOne of F1's most widely recognised personalities, David Coulthard has won 13 Grands Prix during a stellar career spanning 15 seasons with the Williams, McLaren and Red Bull Racing Formula One teams. Extremely popular with corporate audiences, David has several high-profile roles in the sport today. This includes acting as a global brand ambassador for major companies, a broadcaster and commentator for Channel 4 in the UK, and continuing to drive Formula One cars at promotional events for long-time partner Red Bull. David also advocates encouraging more women to participate in the sport and is an ambassador for the W series.
Forming the ultimate 'double act' with Mark Gallagher in 2012, David not only brings a winner's insight to driving yourself and your team to achieve excellence but has first-hand experience in handling the risks, technology, innovation and sacrifices required to compete at the highest level.
Formula One has a 2030 carbon neutral strategy for the cars, teams, events and World Championship operations. It is abandoning all fossil fuel use by the end of 2024 and already uses AI in manufacturing and race strategy. Formula 1 has been using petrol-electric hybrid engines since 2014, including the most energy-efficient engines ever produced, and is innovating a range of environmentally sustainable green technologies which will decarbonise the industry and provide wider relevance to transport. It has a very strong story to share about profound change in relation to abandoning fossil fuels and eliminating emissions.
In the high-stakes world of Formula One, designing and operating a vehicle that meets the rigorous safety, reliability, and performance standards requires unparalleled teamwork. With deadlines set by the Grand Prix calendar, the pressure is immense. Success hinges on the seamless collaboration of over a thousand staff members, from engineers in R&D to the pit crews executing precision stops in mere seconds. True teamwork is fostered by a culture of accountability, responsibility, and open communication, ensuring the team is aligned and adaptable to the ever-evolving technological landscape and competitive dynamics. Learn how to embrace the teamwork principles of F1 in your own team: not just excellence but continuous innovation and adaptability.