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Innovation speaker & co-founder

David Gram

Transform innovation culture with David Gram, speaker and co-founder of Diplomatic Rebels. David works with global organisations to drive radical innovation and intrapreneurship, delivering proven methodologies developed at LEGO and implemented across multiple industries worldwide.

Trusted by IQPC, Two Degrees Below, British Airways, LEGO

David Gram
David Gram

David Gram

Copenhagen, Denmark

Typical fee range

€6k–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Copenhagen, Denmark

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€6k–10k

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+44 203 835 2929

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David Gram's biography

At a glance

  • Co-founder of Diplomatic Rebels
  • Former Senior Innovation Director at LEGO
  • International keynote speaker and executive advisor

David Gram is an innovation leader and the co-founder of Diplomatic Rebels, a company dedicated to empowering organisations and intrapreneurs to become stronger innovators. With a career spanning over 17 years, David has honed his expertise in radical innovation and lean start-up methods within both small businesses and large global corporations. His work is characterised by a unique blend of design thinking and agile development, which he has applied to numerous innovation projects from early incubation to full maturity. David's journey in innovation leadership includes pivotal roles such as Senior Innovation Director at LEGO's Future Lab and Head of Innovation at Scandinavian Airlines.


During his nine-year tenure at LEGO, he led multidisciplinary teams in developing breakthrough business initiatives, ensuring the company remained at the forefront of the toy industry. His efforts were instrumental in establishing LEGO Ventures, the strategic venture arm of the LEGO Brand Group, further cementing his reputation as a key figure in corporate innovation. The "Diplomatic Rebel" concept is central to David's philosophy. He believes that anyone can become an innovator within their organisation by balancing the rebellious spirit needed to challenge the status quo with the diplomatic skills required to garner support.


This mindset is crucial for driving change in complex organisations, and David's work with Diplomatic Rebels aims to instil these principles in companies worldwide. David's insights and methodologies have been recognised in various forums, including his role as an Unreasonable Mentor, where he has advised numerous companies. He has shared his expertise with organisations such as British Airways and the creative agency Two Degrees Below, and facilitated design-thinking workshops for international audiences. As an international keynote speaker and executive advisor, David continues to inspire organisations to embrace change and innovation, ensuring they remain viable in an ever-evolving world.

David's showreel and videos

Topics, sessions and talks

Radical Innovation Through Intrapreneurship

David Gram advocates for intrapreneurship, where employees act entrepreneurially within large companies, enabling them to adapt swiftly to future challenges while reducing risks and enhancing learning. An experienced intrapreneur himself, David has led radical innovation projects at major organisations like SAS and LEGO. Attendees will learn to foster a culture of intrapreneurship, exploring organisational structures, tools, and incentives through lean startup methods, design thinking, and agile methodology.

From Corporate Giant To Agile Ecosystem

David Gram explores how large companies can transform into agile ecosystems through corporate venturing. As organisations grow, they often become slow and risk-averse, stifling innovation. Gram suggests that future companies should act as open platforms, engaging partners, startups, and customers to create value. Attendees will learn how to make their organisations nimble and adaptive, fostering collaboration with startups and empowering employees to innovate. Gram's experience with The LEGO Group's ecosystem, including LEGO Ventures and LEGO Ideas, underscores his expertise.

The Foundation For Effective Innovation

David Gram emphasises the importance of establishing a solid foundation for successful radical innovation. Companies must define a clear purpose and strategy to explore new territories effectively, identifying the right Opportunity Spaces to avoid overwhelming efforts. Attendees will learn why a clear purpose and understanding of core capabilities are crucial for driving effective innovation and how setting limits can significantly enhance success. With 15 years of experience at companies like SAS and The LEGO Group, David Gram is well-versed in building innovation strategies.

Diplomatic Rebels: Disrupting Large Organisations From Within

David Gram, co-founder of Diplomatic Rebels, shares insights on disrupting large organisations from within. He explores how to challenge the status quo with innovative ideas while maintaining support from colleagues and management. Balancing the rebel spirit with diplomatic skills is crucial to avoid burnout or conformity. Attendees will learn the five habits of impactful intrapreneurs and how to cultivate these skills to lead an organisation of Diplomatic Rebels effectively.

Design Thinking

David Gram will share his expertise in design thinking, drawing from his extensive experience at LEGO, where he pioneered innovative methods. He will discuss how LEGO successfully integrated design thinking into its culture, highlighting both successes and challenges. Attendees will learn about essential methodologies, including customer immersion and rapid prototyping, as well as the mindset needed for effective innovation. The session promises an engaging presentation style, with interactive elements to enhance the learning experience.

Why we recommend booking David

Unlock radical innovation with David Gram, Co-Founder of Diplomatic Rebels and former LEGO Ventures leader. With expertise in design thinking and agile development, David guides teams to become change-leading innovators. Transform your business challenges into opportunities. Book David now to inspire and implement impactful change in your organization.

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Trusted by IQPC, Two Degrees Below, British Airways, LEGO

Testimonials

David was an excellent speaker. I really appreciated his ability to pull together a session plan at short notice, and he fulfilled the brief well, tailoring his content to suit our audience. The problem statement he chose, exploring how to blend AI with empathy, was incredibly timely and resonated with attendees.

Kiera Martin

Head of Conference, IQPC

frequently asked questions

Something we've not covered here?

How do I book David Gram for my next event?

Email david.gram@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm David's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is David Gram's speaking style like?

David Gram structures his sessions around lean startup methods, design thinking, and agile methodology, drawing on 17 years of hands-on experience at organisations such as The LEGO Group and Scandinavian Airlines to illustrate how large companies can build intrapreneurial cultures and corporate venturing ecosystems.

What topics does David Gram specialise in?

David Gram speaks on intrapreneurship and corporate culture, agile ecosystems and corporate venturing, and innovation strategy and purpose-driven transformation. He served as Senior Innovation Director at LEGO's Future Lab for nine years, where he led the establishment of LEGO Ventures, the strategic venture arm of the LEGO Brand Group.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

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To get the sharpest shortlist, share your event date, audience, format, key objectives, and budget. A rough idea is enough to start. The more context PepTalk has, the more precisely the team can match a speaker to your brief. Send it via getapeptalk.com.

Does PepTalk charge a booking fee?

There is no additional cost to you beyond the speaker's fee. PepTalk's service, from shortlist to on-the-day logistics, is included. For repeat or multi-event bookings, the team can agree preferential rates with your procurement department. Email hello@getapeptalk.com to discuss.

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Booking a speaker with PepTalk starts with a short brief: your event, audience, date, budget, and format. Send it through getapeptalk.com or hello@getapeptalk.com and you'll get a shortlist within 24 hours. Once you choose, PepTalk handles contracts, fees, travel, and logistics end to end.

I need a last-minute speaker. Can PepTalk help?

Yes. PepTalk regularly handles last-minute requests and can secure or replace a speaker, host, or comedian quickly, often within days. Availability narrows as the date nears, so get in touch as early as you can. Email hello@getapeptalk.com with your requirements.

How much does it cost to book a speaker through PepTalk?

Speaker fees vary by profile, format, and location. In the UK and Europe, virtual keynotes typically start around GBP 2,000, with top in-person speakers reaching GBP 25,000+; in the US, fees run from about USD 5,000 to USD 100,000+. Share your budget at getapeptalk.com and we'll shortlist to fit.

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Yes. If a speaker isn't listed, tell PepTalk their name and the team will approach them for you. The network extends well beyond the public roster, and PepTalk regularly books speakers who don't appear on the site. Email hello@getapeptalk.com with the name.

How quickly will I get a speaker shortlist?

You'll receive a hand-picked shortlist within 24 hours of sharing your brief. Each suggestion comes with profiles, fees, and PepTalk's recommendation on the strongest fit. If you need options sooner for an urgent event, say so and the team will move faster. Start at getapeptalk.com.

Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Can I book a speaker for a virtual or hybrid event?

Yes. Most PepTalk speakers deliver virtual and hybrid sessions with live Q&A, and virtual keynotes usually cost less than in-person because there is no travel. Tell us your platform and format and we'll match speakers experienced in online delivery. Start at getapeptalk.com.

How do I brief an insights speaker on my organisation's strategic context?

Share your organisation's top 3 strategic priorities, current challenges, and the audience's role in delivering them. A simple one-page brief works perfectly. PepTalk speakers use this context to tailor insights that feel genuinely relevant — making your event far more impactful.

Can event entertainers customise their act for my company or industry?

Yes! Most event entertainers are happy to tailor their act to your brand, industry, or theme. From weaving in company jokes to incorporating your branding into their performance, personalisation makes all the difference. PepTalk's entertainers specialise in bespoke experiences that feel made just for your audience.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.