Erifili Gounari is an entrepreneur, author, writer, and public speaker. She founded The Z Link, a global marketing agency that connects brands with Gen Z by focusing on human and community-driven marketing.

With a team of 25 strategists and creators, The Z Link has collaborated with major brands like Deloitte, IKEA, and Pepsi. The agency also boasts a market research network of over 30,000 Gen Zers worldwide and publishes The Digital Native, which explores internet trends and culture.

Erifili's expertise extends beyond marketing strategy, as she also explores themes such as entrepreneurship, the future of work, and the power of digital tools to transform careers. Her book, Design Your Life: Your Career, Your Way, has become a go-to guide for Gen Z professionals, offering practical advice on building careers defined by freedom and flexibility.

Named on Forbes 30 Under 30 Europe in both the Media/Marketing and Youngest categories, Erifili has been featured in publications like The Wall Street Journal, NBC News, and Fast Company. Beyond her professional work, she co-hosts the Espresso Epilogues podcast and writes Crystal Clear, a Substack publication on creating a fulfilling life.

Erifili frequently contributes to global conferences, offering data-driven insights and actionable strategies. Her sessions, often informed by The Z Link’s proprietary research, provide a fresh perspective on topics ranging from marketing trends to retaining next-gen talent in the workplace.

With a Master’s degree in Strategic Marketing from Imperial College London and a passion for storytelling, Erifili is shaping the dialogue around Gen Z and their place in the professional and cultural landscape.