Erifili Gounari
Decode Gen Z marketing and future workforce trends with Erifili Gounari, Founder and CEO of The Z Link. Erifili helps organisations authentically connect with younger audiences through research-led digital strategy, cultural insight, and data-driven approaches to engagement and workplace retention. Forbes 30 Under 30 who has delivered impact for brands like IKEA, Deloitte, and Pepsi across 160 countries.
London, United Kingdom
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A Forbes 30 Under 30 entrepreneur, Erifili has been featured in The Wall Street Journal, Fast Company, CNBC, and NBC News. She writes the bestselling Substack newsletter Crystal Clear, reaching over 40,000 subscribers across 160 countries, and published her first book, Design Your Life: Your Career, Your Way, in 2024. She regularly speaks at conferences, including Google for Startups, Business of Fashion, and the UN's Youth Knowledge Forum.
Leading a team of 20 young marketers and creators, Erifili helps organisations decode how to authentically connect with younger audiences through research-backed strategies. Her work bridges the gap between traditional business practices and the values driving the next generation of consumers and employees. Through The Z Link's market research network, she provides original data and analysis on generational trends, helping companies adapt their marketing, recruitment, and retention strategies to remain relevant.
Audiences learn practical frameworks for building authentic personal brands, understanding Gen Z behaviour across digital platforms, and creating career paths that prioritise flexibility and fulfilment. Erifili shares case studies from successful campaigns and actionable strategies for engaging younger talent, both as customers and employees.
Book Erifili to gain insider perspective on connecting with the generation reshaping work, marketing, and culture.
Topics, Sessions And Talks
Erifili Gounari shares case studies and original research from her work as Founder and CEO of The Z Link to demystify Gen Z engagement. She addresses the common disconnect between brands and younger audiences, both online and in the workplace. By unpacking cultural nuance, platform behaviour, and workplace expectations, she provides leaders with clear strategies for attracting loyalty, relevance, and long-term commitment.
Erifili Gounari will explore how brands can identify and capitalise on emerging trends in social media and marketing. She will provide actionable strategies, including effective market research techniques and essential social media tools, to help brands stay current and strategically integrate impactful trends into their content. Attendees will learn how to recognise opportunities and enhance their marketing efforts through informed decision-making.
Erifili Gounari draws on her experience building a global Gen Z agency and authoring Design Your Life: Your Career, Your Way to explore how digital natives can design flexible, unconventional careers. She examines the shift away from linear paths towards portfolio work, personal branding, and ownership. Blending research with practical frameworks, she shows how individuals and organisations can adapt to a workforce that values autonomy, creativity, and purpose.
Erifili Gounari connects research on happiness and fulfilment with her own entrepreneurial journey to challenge conventional ideas of success. She unpacks the role of self-belief in career progression, creativity, and resilience, offering practical tools for reframing doubt and taking decisive action. The session blends mindset insights with tangible exercises that encourage braver thinking and long-term ambition.
Erifili Gounari explores why so many professionals feel pressured to perform online and how authenticity can become a strategic advantage. Drawing from her work in social media strategy and personal development writing, she shares a grounded approach to building a personal brand aligned with values rather than trends. Audiences discover how clarity, consistency, and self-awareness create influence without burnout.
Looking for a custom keynote or workshop designed around your company’s goals and culture? The expert will create a tailored, interactive session that aligns with your objectives, values, and strategic priorities. From leadership and innovation to wellbeing and collaboration, each experience is built from the ground up to deliver measurable impact and lasting change.
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Frequently Asked Questions
Everything you need to know about booking an expert speaker, facilitator, host or entertainment for your event.
- If you'd like to book one of our expert speakers, email us at hello@peptalk.com, send us a chat message or give us a call, and we’ll help you out.
- We’ll take your event details — topic, audience, budget, date, and location — and create a custom speaker proposal for you within 48 hours.
- If you already have someone in mind, that’s okay too; just let us know their name! Even if they aren't listed publicly on our website, we have a huge network and work with almost everyone.
- Once you've reviewed our speaker propsal and have selected and expert shortlist, we'll double check availability and fees with your chosen expert.
- You're welcome to have a chemistry call with the speaker before making the final decision, too.
- Next, we'll send out contracts to confirm the booking. One of our experienced event producers will liase with both you and the talent on the finer details, and arrange travel if necessary, taking the stress off your plate.
Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
We do not accommodate requests for birthday messages or any other personal, non-commercial contact with the speakers, comedians or entertainers.
We work with speakers across a variety of fee ranges, giving you the flexibility to choose someone who fits your event's needs. Virtual keynote fees in the UK and Europe typically start at £2,000, while in-person top-tier speakers can reach £25,000. In the US, virtual in-person fees range from $5,000 to over $100,000, depending on the speaker and format, such as after-dinner talks, conference keynotes, Q&As, or podcasts. Comedians generally start at £1,500 or $2,000 for a 20-minute set.
Our goal is to help you find the speaker who best matches your event’s goals and budget. We take the time to understand your event, objectives, and audience to recommend the right fit. The most expensive option isn’t always the best one, and our priority is finding the ideal speaker or expert for your needs; not the highest-priced one.
Reach out for personalised recommendations and detailed information on specific speaker fees. We’re here to offer a tailored service and are always happy to discuss your unique requirements!
There’s no additional cost for our services beyond the speaker fee — simply contact us to find the right speaker for your next business or team event. We can also work with your corporate procurement team to negotiate favourable long-term rates, simply email hello@getapeptalk.com for more information.
Partnering with PepTalk means elevating your events with our curated roster of top motivational speakers, industry experts, delivering punchy keynotes that leave a lasting impact. From talent selection, to contracts and logistics, we handle it all. We have global expert network, with over 3000 speakers from over 33 countries on our line-up.
We also provide a full range of talent, from event hosts and moderators to interviewers and corporate entertainment, ensuring your event’s success from start to finish.
PepTalk workshops are interactive learning experiences for leaders at all levels, blending theory with practical insights from industry experts. These programs, led by experienced facilitators, are designed to drive real mindset changes and equip participants with actionable skills. Workshops can be customised to meet your organisation's specific needs. Explore our workshop examples and contact us today to learn how your team can benefit.
If you notice something that needs attention or have any queries regarding an expert speaker profile, feel free to email us at experts@getapeptalk.com, and we’ll be happy to assist.