Erifili Gounari is the founder and CEO of The Z Link, a global creative agency specialising in Gen Z marketing strategy, social media, and content production for brands including IKEA, Deloitte, and Pepsi.
A Forbes 30 Under 30 entrepreneur, Erifili has been featured in The Wall Street Journal, Fast Company, CNBC, and NBC News. She writes the bestselling Substack newsletter Crystal Clear, reaching over 40,000 subscribers across 160 countries, and published her first book, Design Your Life: Your Career, Your Way, in 2024. She regularly speaks at conferences, including Google for Startups, Business of Fashion, and the UN's Youth Knowledge Forum.
Leading a team of 20 young marketers and creators, Erifili helps organisations decode how to authentically connect with younger audiences through research-backed strategies. Her work bridges the gap between traditional business practices and the values driving the next generation of consumers and employees. Through The Z Link's market research network, she provides original data and analysis on generational trends, helping companies adapt their marketing, recruitment, and retention strategies to remain relevant.
Audiences learn practical frameworks for building authentic personal brands, understanding Gen Z behaviour across digital platforms, and creating career paths that prioritise flexibility and fulfilment. Erifili shares case studies from successful campaigns and actionable strategies for engaging younger talent, both as customers and employees.
Book Erifili to gain insider perspective on connecting with the generation reshaping work, marketing, and culture.
How can I book Erifili Gounari for my next event?
Email erifili.gounari@getapeptalk.com, or call us on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
As speaker agents, PepTalk can secure Erifili Gounari for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Erifili Gounari's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Erifili directly.
What topics does Erifili Gounari specialise in?
Erifili Gounari specialises in discussing gen z marketing strategy, social media engagement, creative career development and more.
What is Erifili Gounari's speaking style like?
Erifili delivers insightful, research-driven presentations that engage employers with clear, actionable advice on attracting and retaining Gen Z talent. Her style is informative, practical, and tailored to professional audiences.
Does Erifili Gounari offer virtual speaking engagements?
Yes, Erifili Gounari offers virtual speaker bookings for webinars, online conferences, and remote or distributed team engagements.
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