Level up and redefine the impossible with James Lawrence, speaker, Guinness World Record holder, and motivational coach.
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Discover the secret to redefining their own goals and achieving great success. When James Lawrence (aka the Iron Cowboy) announced his plan to complete 50 full-distance triathlons in 50 consecutive days in all 50 states, the only person who believed that he could pull it off was James himself (and his wife, Sunny).
An Ironman consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. In Lawrence’s case, he would have to complete those distances and then make it to the next state in time to do it all over again the next day. Even Lawrence’s coach didn’t think he could do it; he penciled in another event the day Lawrence was supposed to complete the challenge.
James Lawrence | Speaker Biography
Getting to the top of your game, exceeding expectations and breaking through mental and physical boundaries takes more than guts and a whole big dose of determination. Just ask James aka the Iron Cowboy, who completed 50 gruelling Ironmans in 50 days. The multiple Guinness World Record holder is the embodiment of extreme endurance and a beacon of light for any person or team who are looking to feel empowered to know no limits. A remarkable athlete and inspirational father to his children, James is a motivational coach who helps people awaken their inner potential to excel in everything that they do. No matter where you are in your career, if you're looking for a double espresso of encouragement to redefine the impossible or feeling in the need for a game-changing Peptalk like no other, then it's time to level up with the Iron Cowboy.