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Elite performance coach & speaker

James Thie

Transform athletic principles into business excellence with James Thie, speaker and elite performance coach. James works with organisations to develop resilience strategies and high-performance cultures, delivering championship-level results as Team GB endurance coach and four-time World Masters champion.

Trusted by Team GB

James Thie
James Thie

James Thie

Cardiff, United Kingdom

Typical fee range

£2k–5k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Cardiff, United Kingdom

Starting from

£2k–5k

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loading@getapeptalk.com

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+44 203 835 2929

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James Thie's biography

At a glance

  • Elite performance coach and former international runner
  • Athletics Performance Director at Cardiff Metropolitan University
  • Team GB endurance coach guiding international athletes

James Thie is an elite performance coach and former international middle-distance runner who transforms athletic principles into practical business strategies. His expertise bridges competitive sports achievement with organisational excellence.


As Athletics Performance Director at Cardiff Metropolitan University and current Team GB endurance coach, James has guided 15 Great Britain internationals to success. His own athletic career includes finals at World, European, and Commonwealth championships, multiple British titles, and four World Masters championships.


James helps organisations develop resilience and performance strategies drawn from high-stakes athletic environments. His approach combines scientific training methodologies with psychological techniques that enable teams to maintain focus under pressure, adapt to changing circumstances, and consistently deliver results beyond expectations.


Audiences gain practical frameworks for building sustainable high-performance cultures, specific techniques for mental toughness during challenging periods, and actionable methods to identify and maximise individual and team strengths within organisational contexts.


Book James to give your team the competitive edge that transforms potential into measurable, championship-level results.

James's showreel and videos

Topics, sessions and talks

The Heartbeat Of Running: A Conversation With James Thie

James Thie shares his coaching journey, emphasizing physical and mental running aspects. Talks inspire goal achievement and holistic running approach.

Why we recommend booking James

Drawing from his experience as an elite performance coach and former international athlete, James Thie translates championship-winning strategies into practical business frameworks that build resilience and maximize team potential. Book James today to give your organization the competitive edge that transforms ordinary performance into measurable, championship-level results.

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Trusted by Team GB

Featured Projects

James Thie - The Masters Of Running podcast cover

frequently asked questions

Something we've not covered here?

How do I book James Thie for my next event?

Email james.thie@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm James's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is James Thie's speaking style like?

James Thie draws on his own competitive athletic career — including finals at World, European, and Commonwealth championships — alongside his work as a Team GB endurance coach to frame business performance principles. He structures talks around scientific training methodologies and psychological techniques, translating these into practical frameworks for resilience, mental toughness, and high-performance culture within organisational settings.

What topics does James Thie specialise in?

James Thie covers coaching philosophy, physical and mental aspects of running, and goal achievement in athletic performance. He is Athletics Performance Director at Cardiff Metropolitan University and a Team GB endurance coach, having guided 15 Great Britain internationals and competed in finals at World, European, and Commonwealth championships.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.