Jamie Cox is a brand strategist, designer, and serial hobbyist living in Nashville, Tennessee. From managing creative people and facilitating creative collaboration to building value-first brands and developing strategic marketing plans, Jamie's experience spans ten years and multiple industries. Jamie founded Strange Salt, a collective that brings creative folks together to build great brands. She's also the host of Scope Creep, a podcast for solopreneurs who want to build values-first brands. Before building her own business, Jamie worked for Visit Franklin (Tennessee), several marketing agencies, and more. She and her husband live in Nashville with their two rescue pups, Georgia and Snoop. Jamie's a firm believer in building a life outside of work. When she's not working, you can find her cycling (she's a former spin coach), restoring her 1932 Chandler & Price Craftsman printing press, and eating her way through Music City. Jamie re-energizes business owners’ love for their work experience by bringing humour and humility to brand strategy. She works 1:1 with solopreneurs and founders to understand their audience, size up the competition, and determine their brand's position. Through her strategy-backed process, Jamie creates brands that help founders free up more time and have more fun building their business. Jamie brings clarity to business owners by cultivating a comfortable space for candid conversations. She makes brand strategy accessible—removing the stale, stuffy, out-of-the-box practices that don't serve business owners. She works with business owners to discover their brand's personality and showcase it so they can have more fun building the business that excite them. Building a business is hard work, but it shouldn’t be a drag. Whether you started your business so you could be your own boss or because you had an idea that kept you up at night, you should have the flexibility to have FUN in your business. You should be able to show up as yourself in your business each day. Jamie makes building a brand more fun so you can reinvigorate your enthusiasm for what you do and remember why you do it.