Kathy Varol - Speaker

Speaker, Purpose Strategy And ESG, Expert, A Force For Change
Drive profit, attract top talent, and create enviable consumer loyalty with Kathy Varol, speaker, purpose-led branding expert, and innovation strategist.
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Kathy Varol | PepTalk Expert Speaker
Kathy Varol | PepTalk Expert Speaker
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Kathy Varol | Speaker Biography

Developed The Brand Purpose Model for integrating purpose in business strategy
Formulated global purpose strategy for Adidas, boosting its success and ESG score
Hosts "Purpose and Profit" podcast, interviewing leaders on purpose-driven innovation

Kathy Varol, a recognized expert in purpose-led branding, has developed a proven 4-step process known as The Brand Purpose Model. This approach helps businesses integrate purpose into their strategy, enabling them to disrupt their industry, increase profits, attract top talent, and build strong consumer loyalty. 

Kathy's notable experience includes formulating the global purpose strategy for Adidas, significantly impacting the company's success. Now, Kathy shares her insights through keynotes, workshops, and consulting services, assisting companies in standing out in competitive markets, enhancing employee engagement, and leveraging employee innovation. Her expertise also covers sustainability, social equality, diversity, and inclusion, contributing to Adidas' high ESG score. 

Additionally, Kathy hosts the "Purpose and Profit" podcast, interviewing business leaders who innovate at the intersection of purpose and profit. Her keynotes address crucial topics like leveraging purpose for profit, ESG mastery, and nurturing purpose, as well as people and culture. Kathy also emphasizes the power of diversity as a business superpower. Her presentations are known for being engaging, inspiring, and practical, offering strategies that attendees can apply immediately. Kathy's compelling storytelling and strategic insights have earned recognition from various organisations.

Why Should You Book Kathy Varol?

Kathy brings a wealth of experience in purpose-led branding, having crafted the global purpose strategy for Adidas, to your team, offering actionable insights on how to integrate purpose into your business strategy for industry disruption and increased profits. Her engaging and inspiring keynotes, grounded in real-world success, provide practical strategies for enhancing employee engagement and leveraging diversity for competitive advantage. Booking Kathy means empowering your team with the tools to innovate at the intersection of purpose and profit, directly from a recognized expert in the field.

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