Liz Bradford

After spending 20 years working across three continents and firms such as HSBC, Bank of America Merrill Lynch, and SWIFT, Liz Bradford has acquired extensive experience in various roles, including product management, strategy, and Managing Director positions. Throughout her career, Liz has successfully driven operational excellence, engaged people, and implemented technology transformation within teams of over 10,000 individuals across 14 different countries. Additionally, she has also led employee resource groups on a global scale, consisting of approximately 50,000 members. In 2020, Liz founded Transform Perform while maintaining her C-suite role in the financial services industry. This unique position allows her to understand and empathize with the challenges both large and small businesses face. As an ICF-accredited organizational and executive coach and a qualified personal trainer, Liz frequently speaks on topics such as inclusion, employee wellbeing, managing leadership burnout, and developing healthy cultures. Her expertise and insights make her a valuable resource for organizations seeking to enhance their performance and create a positive work environment.