Luke Williams is a leading authority on disruptive innovation and a prominent figure in the field of business strategy. As an author and globally recognised expert, Luke offers a unique perspective on how to transform businesses and maintain a competitive edge in rapidly changing industries. His insights into innovation strategy have made him a sought-after speaker, having delivered lectures in 21 countries and addressed prestigious platforms such as the United Nations General Assembly and the World Innovation Forum. Luke's extensive background in both academia and industry underpins his expertise. He serves as a Professor of Marketing at NYU Stern School of Business and is the Founder and Executive Director of W.R. Berkley Innovation Labs. His role as a Fellow at Frog Design, a leading product strategy and design firm, further highlights his influence in the field. With over 30 U.S. patents to his name, Luke has been instrumental in designing more than 100 products across diverse sectors, including transportation, finance, healthcare, and consumer electronics. His thought leadership is frequently featured in prominent media outlets such as Bloomberg BusinessWeek, Fast Company, The Wall Street Journal, and The Economist. Luke is also the author of the international bestseller, Disrupt: Think the Unthinkable to Spark Transformation in Your Business, which has inspired countless professionals to embrace innovative thinking. Luke's journey is marked by a commitment to challenging conventional wisdom and fostering a culture of innovation. His work empowers organisations to anticipate and lead industry disruptions rather than merely react to them. By sharing his insights and experiences, Luke equips audiences with the tools needed to drive meaningful change and achieve sustainable success in an ever-evolving business landscape.