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Branding expert & bestselling author

Martin Lindstrom

Challenge conventional wisdom and transform brands with Martin Lindstrom, speaker, renowned branding expert, and author.

Martin Lindstrom
Martin Lindstrom

Martin Lindstrom

New York City, United States

Typical fee range

$51k–75k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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New York City, United States

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$51k–75k

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Martin Lindstrom's biography

At a glance

  • Renowned branding expert and author
  • Pioneer in using small data for brand transformation
  • Provides insights on consumer behavior and branding strategies

Martin Lindstrom, a renowned branding expert and author, delves into the science behind consumer behaviour and challenges conventional wisdom. With his extensive experience and expertise, Lindstrom offers valuable insights and tools to help businesses understand and connect with their customers. He emphasizes the importance of small data, seemingly insignificant consumer observations that can transform brands. Lindstrom's speeches cover various topics, from brand challenges and transformation to the future of social media and the power of our subconscious minds. His presentations are thought-provoking, entertaining, and filled with practical advice for businesses. Various organisations have highly praised Lindstrom's work, and he has authored several influential books on branding and consumer behaviour.

Martin's showreel and videos

Topics, sessions and talks

A Little Mistake That Jeopardizes The Future Of Your Business

In 2015 Martin Lindstrom was hired by nbc’s Today Show to turn around mom-and-pop stores in just 24 hours. Operating under nbc’s News section everything has to be real, no cheating, cutting, or acting. Only one year later, every single business Martin touched has turned into a success story. A near bankrupt food truck turned into a national restaurant chain. A corner store became a national sensation. All based on simple, yet immensely powerful, advice from the world’s #1 branding expert. — The five simple steps capable of getting your brand out of a crisis — Highly unusual techniques to build a power brand from scratch — with almost no budget — How to use dimensions of social media few knew was possible — How things you’d never think of can jeopardize your business…

A Look Into The Future: The Death Of Old School Social Media

New technologies constantly emerge, but how do you know which ones to focus on? Martin Lindstrom is uniquely qualified to answer this. He will discuss five surprising steps brands must take to stay relevant as traditional social media evolves. Attendees will learn why teens take 17 selfies each morning and its implications for brands, how social media has become the new bedroom wall, and what it takes for brands to secure a spot on this digital wall. Additionally, Lindstrom will explain why "Screenagers" have abandoned their bedroom desks and what this lifestyle shift means for consumer businesses.

I Lived With 2,109 Consumers for 10 Years and Found Clues to Big Trends

Martin Lindstrom explains that while DNA analysis is crucial in solving crimes, we also leave behind "emotional DNA" through everyday actions like how we arrange our shoes or stock our fridge. These small, seemingly insignificant details, known as Small Data, reveal deep insights into our personalities, such as whether we are extroverted, self-confident, or experiencing personal conflicts. Lindstrom argues that brands are on the brink of a major oversight by ignoring these observations. Attendees will learn how Small Data can predict consumer behavior, influence brand success, and the evolving role of social media in understanding consumer habits.

You Can Laugh At Your Brand Challenges, If You Follow This Simple Plan

We’ve all been there. Your business is struggling, great initiatives are constantly killed, and there’s no sign of hope on the horizon. It’s like every attempt to turn things around fails in bureaucracy, visions killed by fear and budgets so restrictive, there’s no oxygen left in the company for anything. — Why conventional ways of building brands are obsolete and are being replaced by transformation and contextual branding — How advanced neuroscience can help disrupt people’s “default behaviors” through novelty and surprise — How to appeal not just to the consumer’s intellects, but also to their senses — How just 2 consumer visits can teach you more about your customers than your past 100 research reports

Martin Lindstrom: Unveiling Small Data's Power In Consumer Behavior

Martin Lindstrom, an expert in consumer behavior, delves into the science behind it, dispelling misconceptions and emphasizing the significance of Small Data in transforming brands. Through his extensive knowledge, he provides valuable insights into the challenges faced by brands, the evolving landscape of social media, and the power of the subconscious mind. His practical advice equips businesses with the tools to effectively connect with customers and forge meaningful connections.

Why we recommend booking Martin

Martin offers unparalleled insights into consumer behavior, leveraging his expertise to reveal how small data can lead to big transformations in your brand. His engaging and thought-provoking presentations provide practical advice that can reshape your business strategies and connect you more deeply with your customers. Booking Martin as a speaker will empower your team with the tools and knowledge to stay ahead in the ever-evolving market landscape.

Testimonials

Martin Lindstrom is INCREDIBLE! I could listen to him for hours and enjoy every electrifying, mind blowing minute.

frequently asked questions

Something we've not covered here?

How do I book Martin Lindstrom for my next event?

Email martin.lindstrom@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Martin's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Martin Lindstrom's speaking style like?

Martin Lindstrom structures his sessions around field-based case studies, drawing on documented business turnarounds he conducted for NBC's Today Show, where real-world constraints applied. He pairs these with a Small Data methodology — the systematic observation of everyday consumer behaviours, such as fridge organisation or shoe arrangement — to surface insights that inform brand strategy.

What topics does Martin Lindstrom specialise in?

Martin Lindstrom speaks on brand crisis recovery, the future of social media, and consumer behaviour through small data observation. He is ranked the world's number one branding expert and demonstrated this through a live NBC Today Show series in which every business he advised within a 24-hour turnaround went on to achieve commercial success.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

What information do I need to provide to book a speaker?

To get the sharpest shortlist, share your event date, audience, format, key objectives, and budget. A rough idea is enough to start. The more context PepTalk has, the more precisely the team can match a speaker to your brief. Send it via getapeptalk.com.

Does PepTalk charge a booking fee?

There is no additional cost to you beyond the speaker's fee. PepTalk's service, from shortlist to on-the-day logistics, is included. For repeat or multi-event bookings, the team can agree preferential rates with your procurement department. Email hello@getapeptalk.com to discuss.

How do I book a speaker with PepTalk?

Booking a speaker with PepTalk starts with a short brief: your event, audience, date, budget, and format. Send it through getapeptalk.com or hello@getapeptalk.com and you'll get a shortlist within 24 hours. Once you choose, PepTalk handles contracts, fees, travel, and logistics end to end.

I need a last-minute speaker. Can PepTalk help?

Yes. PepTalk regularly handles last-minute requests and can secure or replace a speaker, host, or comedian quickly, often within days. Availability narrows as the date nears, so get in touch as early as you can. Email hello@getapeptalk.com with your requirements.

How much does it cost to book a speaker through PepTalk?

Speaker fees vary by profile, format, and location. In the UK and Europe, virtual keynotes typically start around GBP 2,000, with top in-person speakers reaching GBP 25,000+; in the US, fees run from about USD 5,000 to USD 100,000+. Share your budget at getapeptalk.com and we'll shortlist to fit.

Can I book a speaker who isn't listed on the PepTalk website?

Yes. If a speaker isn't listed, tell PepTalk their name and the team will approach them for you. The network extends well beyond the public roster, and PepTalk regularly books speakers who don't appear on the site. Email hello@getapeptalk.com with the name.

How quickly will I get a speaker shortlist?

You'll receive a hand-picked shortlist within 24 hours of sharing your brief. Each suggestion comes with profiles, fees, and PepTalk's recommendation on the strongest fit. If you need options sooner for an urgent event, say so and the team will move faster. Start at getapeptalk.com.

Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Can I book a speaker for a virtual or hybrid event?

Yes. Most PepTalk speakers deliver virtual and hybrid sessions with live Q&A, and virtual keynotes usually cost less than in-person because there is no travel. Tell us your platform and format and we'll match speakers experienced in online delivery. Start at getapeptalk.com.

How do I brief an insights speaker on my organisation's strategic context?

Share your organisation's top 3 strategic priorities, current challenges, and the audience's role in delivering them. A simple one-page brief works perfectly. PepTalk speakers use this context to tailor insights that feel genuinely relevant — making your event far more impactful.

Can event entertainers customise their act for my company or industry?

Yes! Most event entertainers are happy to tailor their act to your brand, industry, or theme. From weaving in company jokes to incorporating your branding into their performance, personalisation makes all the difference. PepTalk's entertainers specialise in bespoke experiences that feel made just for your audience.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.