Martin Lindstrom, a renowned branding expert and author, delves into the science behind consumer behaviour and challenges conventional wisdom. With his extensive experience and expertise, Lindstrom offers valuable insights and tools to help businesses understand and connect with their customers. He emphasizes the importance of small data, seemingly insignificant consumer observations that can transform brands. Lindstrom's speeches cover various topics, from brand challenges and transformation to the future of social media and the power of our subconscious minds. His presentations are thought-provoking, entertaining, and filled with practical advice for businesses. Various organisations have highly praised Lindstrom's work, and he has authored several influential books on branding and consumer behaviour.
In 2015 Martin Lindstrom was hired by nbc’s Today Show to turn around mom-and-pop stores in just 24 hours. Operating under nbc’s News section everything has to be real, no cheating, cutting, or acting. Only one year later, every single business Martin touched has turned into a success story. A near bankrupt food truck turned into a national restaurant chain. A corner store became a national sensation. All based on simple, yet immensely powerful, advice from the world’s #1 branding expert. — The five simple steps capable of getting your brand out of a crisis — Highly unusual techniques to build a power brand from scratch — with almost no budget — How to use dimensions of social media few knew was possible — How things you’d never think of can jeopardize your business…
Martin Lindstrom explains that while DNA analysis is crucial in solving crimes, we also leave behind "emotional DNA" through everyday actions like how we arrange our shoes or stock our fridge. These small, seemingly insignificant details, known as Small Data, reveal deep insights into our personalities, such as whether we are extroverted, self-confident, or experiencing personal conflicts. Lindstrom argues that brands are on the brink of a major oversight by ignoring these observations. Attendees will learn how Small Data can predict consumer behavior, influence brand success, and the evolving role of social media in understanding consumer habits.
New technologies constantly emerge, but how do you know which ones to focus on? Martin Lindstrom is uniquely qualified to answer this. He will discuss five surprising steps brands must take to stay relevant as traditional social media evolves. Attendees will learn why teens take 17 selfies each morning and its implications for brands, how social media has become the new bedroom wall, and what it takes for brands to secure a spot on this digital wall. Additionally, Lindstrom will explain why "Screenagers" have abandoned their bedroom desks and what this lifestyle shift means for consumer businesses.
We’ve all been there. Your business is struggling, great initiatives are constantly killed, and there’s no sign of hope on the horizon. It’s like every attempt to turn things around fails in bureaucracy, visions killed by fear and budgets so restrictive, there’s no oxygen left in the company for anything. — Why conventional ways of building brands are obsolete and are being replaced by transformation and contextual branding — How advanced neuroscience can help disrupt people’s “default behaviors” through novelty and surprise — How to appeal not just to the consumer’s intellects, but also to their senses — How just 2 consumer visits can teach you more about your customers than your past 100 research reports
Martin Lindstrom, an expert in consumer behavior, delves into the science behind it, dispelling misconceptions and emphasizing the significance of Small Data in transforming brands. Through his extensive knowledge, he provides valuable insights into the challenges faced by brands, the evolving landscape of social media, and the power of the subconscious mind. His practical advice equips businesses with the tools to effectively connect with customers and forge meaningful connections.
Martin Lindstrom pioneered neuromarketing, revealed the astounding impact the senses have on brands and our subconscious, theories which today impact hundreds of thousands of brands worldwide. Now Lindstrom takes his ground breaking research to another level by observing people from inside their homes, all in order to understand our subconscious mindset. — Surprising facts about people — like how displaying large colorful paintings in the home indicates a person’s self-esteem or how the position of the toilet paper role indicates who’s in control of the home — What signals your company really sends to the world and what these signals subconsciously tell your customers — How asking questions has been replaced by the art of observation — How, with simple methodologies, to arm yourself all with tools seeing the world through our subconscious mind
