- About Us
- Products
- Experts by Topic
- Experts by TypeExperts By Type
- WorkshopsWorkshops by Topic
- Blog
Back
Home
Leadership
Business Skills
DEI
Wellbeing
Insights
Technology
Home
Experts by Topic
Experts by Type
Workshops
BlogLoginGet in Touch
Michele Thornton Ghee is a highly accomplished professional with extensive experience in the media industry. She has worked for some of the world's most influential media brands, helping them connect with consumers and generate over a billion dollars in revenue. Currently, she serves as the President of Multicultural Advertising for Allen Media Group, one of the largest black-owned media companies globally. Ghee was pivotal in revitalizing iconic brands like Ebony and Jet during her time as CEO. She has also worked for renowned organizations such as The Weather Channel, CNN, A&E, The History Channel, and BET Networks, where she created and managed BETHer, the first and only network for black women. Ghee's mission is to transform brands, foster communities, and drive revenue. Her remarkable achievements have been recognized by various organizations, leading to numerous honors and awards. Ghee is also an accomplished author and sought-after public speaker. She holds a degree from Golden Gate University and received an Honorary Doctorate of Humane Letters in 2015. Ghee's expertise extends to various topics, including the art and science of selling, the power of storytelling, and the importance of diversity and inclusion in driving results. She emphasizes the need for companies to take action to embrace diversity and leverage its benefits. Ghee believes that empowering women and marginalized groups will lead to increased corporate success and bottom-line growth.
The entity that tells the most compelling story wins the championship not just a game or two. As a 20-year sales veteran, Michele Thornton Ghee built a tremendous career on understanding needs, the audience, marketplace, competition, and other valuable information to get someone or something from point A to Z. Storytelling is an art and science we must master, she says.
Based on a survey from The Peterson Institute for International Economics, having women at the C-Suite level significantly increases net margins. “A profitable firm at which 30 percent of leaders are women could expect to add more than 1 percentage point to its net margin compared with an otherwise similar firm with no female leaders,” the report notes. “By way of comparison, the typical profitable firm in our sample had a net profit margin of 6.4 percent, so a 1 percentage point increase represents a 15 percent boost to profitability.”
In today’s world of fragmentation and multiple screens, selling has to begin with them not you. In this keynote, Michele Thornton Ghee shows sales leaders how to transform their teams into understanding the power of insights and research to tell a powerful story.
Join Michele Thornton Ghee, President of Multicultural Advertising at Allen Media Group, as she shares her valuable insights from her journey in the media industry. Discover how she effectively utilized diversity and storytelling to revolutionize brands such as Ebony and Jet. Additionally, learn about her successful strategies for generating revenue and cultivating inclusive communities.
