Mike Ciprari is a creative entrepreneur and founder of Loyal to the Craft, a media platform and movement focused on passion-led careers, DIY culture and authentic connection. Known for co-founding SJC Custom Drums, Mike took a teenage hobby from his grandmother’s basement and turned it into a globally recognised brand, endorsed by artists like Slipknot and Twenty One Pilots.
Mike’s journey is rooted in community rather than competition. He believes that success comes through relationships, and his approach challenges conventional metrics of achievement. Drawing on decades in the music and branding world, he explores how purpose, persistence and people drive sustainable growth in business and in life.
His talks offer audiences more than motivation. Whether addressing entrepreneurs, creatives, students or sales teams, Mike shares the practical tools and mindset shifts that helped him scale a niche product into an international success. His delivery is candid, humorous and emotionally grounded - blending the ethos of punk rock with lessons from Stoic philosophy and modern brand-building.
Now leading the Loyal to the Craft Academy, Mike provides resources and guidance for creators and parents navigating alternative paths. He also hosts the Loyal to the Craft podcast, celebrating behind-the-scenes stories of musicians and entrepreneurs staying true to their mission.
Mike’s impact as a speaker lies in his relatability and lived experience. He brings authenticity, not abstraction; insight, not instruction. His story is proof that creative integrity and commercial success don’t have to be mutually exclusive - and that generosity can be the cornerstone of a lasting legacy.