Mónica Muriel has spent 15 years working in fashion and impact businesses, spanning from Shanghai to the global stage. She holds an Executive MBA from HULT Business School and a dual degree in Law and Business Administration from Madrid’s Autonoma University.
Mónica is the CEO and founder of Zurita Madrid and NEST Solutions. As a B Corp certified company, Zurita aims to positively impact the planet. Its mission focuses on sustainability from all angles, while NEST applies best practices and methods to third parties, enhancing textile sustainability.
Her global experience provides Mónica with a deep understanding of clothing supply chains, particularly regarding traceability and sustainability. She has worked with blockchain technology and relevant certifications. Over the years, Mónica has developed and led various sustainability strategies and innovative business models, particularly in the challenging Chinese market. She coordinates teams, suppliers, and customers to find effective solutions to complex issues, believing that cooperation and entrepreneurship are essential for a sustainable future.
Mónica's passion for making the world a better place has driven her career in fashion. She recognized the conflict between her passions and the industry's impact on people and the planet. This led her to commit to using ethics and innovation to transform the fashion sector into a force for good. Zurita and NEST emerged from this dedication to leverage resources and connections for positive change.
Mónica founded Zurita in 2015. Before this, she revitalized another fashion company, achieving profitability within nine months after five years of losses. She also raised over $2 million and invested in more than 15 start-ups, helping them define their business models and strategies at a board level. With over eight years of experience in fashion, investment, and digital businesses in China, Mónica was named Entrepreneur of the Year in China in 2012 by Women in Business. She is fluent in Spanish, English, and Chinese.
Mónica Muriel explores the belief in humanity's capacity to save the planet. She challenges attendees to consider the value of striving for sustainability, even in the face of daunting challenges. By highlighting the transformative power of faith and the necessity of envisioning a sustainable future, participants will learn how to cultivate hope and commitment in their sustainability efforts.
Mónica Muriel explores the historical interplay between fashion and women's liberation in this session. She examines how clothing has reflected and shaped women's societal roles, perceptions, and self-identity over time. By understanding this evolution, attendees will gain insights into the significance of fashion in the ongoing struggle for equality and women's rights, empowering them to advocate for change in contemporary society.
Mónica Muriel will explore how businesses can enhance their models by adopting circular and regenerative economy practices while navigating evolving regulations. She emphasises that embracing circularity is crucial for staying competitive in today’s market. Attendees will learn practical strategies to implement these concepts effectively, ensuring their companies thrive in a sustainable future.
Mónica Muriel will explore whether companies can truly be a force for good in today's evolving landscape. As businesses increasingly face pressure to contribute positively to society and the environment, it is essential to grasp the sustainable landscape and pinpoint areas for enhancement. Attendees will learn how to assess their company's impact and identify actionable strategies for improvement, ultimately fostering a more responsible and sustainable business model.
Mónica Muriel highlights the importance of integrating sustainability into marketing strategies, addressing the urgent need for businesses to operate within the planet's limits. She advocates for a shift in focus towards sustainable practices that resonate with today's environmentally conscious consumers. Attendees will learn how to effectively align their marketing efforts with sustainability principles, ensuring their strategies not only meet market demands but also contribute positively to the environment.
Mónica Muriel's presentation, "The Future of Fashion," delves into the impact of global economic factors, environmental challenges, and the rise of a virtual, interconnected world on the fashion industry. Attendees will gain insights into how these elements shape trends and consumer behaviour, equipping them with a deeper understanding of the evolving landscape of fashion and its implications for the future.
