Paco de Leon is an author of Finance For The People and founded The Hell Yeah Group, a financial firm dedicated to inspiring creatives to engage with their personal and business finances. Since 2014, Paco has devoted her life’s work to helping folks feel less weird about money by having more frequent money conversations and exploring the benefits of facing our negative feelings about money. Through her dozens of articles, a weekly newsletter, and book, she aims to help people understand that money is more than just money.
Paco’s career experiences in banking, business consulting, financial planning, and wealth management have informed her financial philosophies. She is a TED speaker and her work has been published or featured in The New York Times, NPR, Bloomberg, Vice, and others.
In this session, Paco de Leon busts the myths around personal finance and helps your people to revaluate their relationship with their money. Unlike most experts though, Paco focuses on skills and behaviours and asks people to examine their beliefs and experiences around money. She blends extremely practical exercises with mindfulness to help anyone build their confidence and take action.
