Penny Mallory is a leading authority on mental toughness, renowned for her work in high performance, resilience and psychological strength. Her compelling personal story and career achievements provide a powerful foundation for helping others build the mental tools needed to thrive under pressure.

From runaway teenager to rally champion, Penny’s early life was marked by instability, homelessness and exposure to addiction and mental illness. Yet her unwavering determination saw her rise above these challenges to become the first woman to compete in a World Rally Car for Ford in the World Rally Championship. She later became a national rally champion, television presenter, performance coach and endurance athlete.

Penny’s fascination with human performance has driven her to explore its limits, not only on the rally circuit but also through feats such as running marathons, climbing major summits, boxing competitively, and training for a 3000-mile row across the Atlantic. These experiences, combined with her qualifications in Cognitive Behavioural Therapy and Psychological Performance Coaching, give her unique insight into what it takes to lead, deliver and thrive in high-stakes environments.

She now works with teams and individuals in business, sport and beyond to develop resilience, focus, commitment and the ability to perform under relentless pressure. Her engaging delivery and practical tools have made her a trusted voice for some of the world’s most influential brands.

Penny’s philosophy is that mental toughness isn’t innate, it’s something that can be built. Her story proves that no matter the starting point, transformation is possible with the right mindset, focus and purpose.