- Serial tech entrepreneur and innovation strategist
- Technology and innovation lecturer at London Business School
- Bestselling author of The Uncertainty Principle
Peter Hinssen is an entrepreneur, bestselling author, and innovation strategist recognised for his work on technological evolution, corporate innovation, and leadership in uncertain times. A LinkedIn Top Voice and lecturer at London Business School, he advises global organisations on navigating the future of business.
Peter has spent more than two decades working at the intersection of business and technology. As a serial entrepreneur, his tech ventures include e-COM, Streamcase, Porthus, and Across Technology, each later acquired by major companies including Alcatel-Lucent, Belgacom, Descartes, and Delaware Consulting. His six books include The Uncertainty Principle (2025) and The Phoenix and The Unicorn (2020), which examine how established companies can reinvent themselves through cycles of change.
Peter lectures at leading business schools including London Business School, MIT Sloan School of Management, and the Paul Merage School of Business at UC Irvine. He has delivered more than 1500 keynote presentations worldwide and collaborated with companies including Google, Microsoft, Amazon, Apple, Unilever, BMW, HSBC, and AstraZeneca, as well as organisations such as the Bill and Melinda Gates Foundation.
Peter's work focuses on helping leaders understand the forces reshaping industries and develop practical strategies to respond. Drawing on examples from global technology companies, startups, and established corporations, he explores how organisations can build cultures of experimentation, rethink strategy, and develop structures capable of continuous innovation.
Audiences gain a clearer view of how emerging technologies, shifting markets, and global uncertainty are transforming the competitive landscape, along with practical ways to position their organisations for resilience and long term growth.
Book Peter to help your organisation move from managing change to creating it, with actionable strategies delivered through content that combines depth and humour.
Peter's Showreel and Videos
Topics, Sessions and Talks
The Uncertainty Principle
Peter Hinssen explores how organisations can find opportunity in a world defined by volatility and constant change. Challenging the idea that uncertainty is something to avoid, Peter reframes it as the source of progress and innovation. Drawing on global trends, technological shifts, and real corporate examples, he examines the strategic levers leaders must rethink to thrive in the Never Normal era, from culture and leadership to organisational design and long term strategy.
The Era Of Augmented Intelligence
Peter Hinssen cuts through the hype and fear surrounding artificial intelligence, offering a balanced view of its real capabilities and limitations. Tracing the evolution of AI from early research to today’s generative systems, he examines how organisations can responsibly harness its potential. Through practical cases and clear frameworks, Peter explores how businesses can implement AI effectively while navigating ethical challenges, governance, and the cultural changes required to unlock its value.
The Phoenix And The Unicorn
Peter Hinssen examines why the organisations that endure are not necessarily the newest or fastest growing startups, but those capable of reinventing themselves repeatedly. Drawing lessons from companies such as Microsoft, Apple, and Walmart, he explores how established businesses can develop the structures, culture, and strategy required for continual renewal. The session focuses on how organisations can transform disruption into an opportunity to evolve and remain relevant in rapidly shifting markets.
Innovation Strategy Masterclass
Peter Hinssen guides leaders through the realities of operating in what he calls the Never Normal world, where economic, technological, and geopolitical forces create constant disruption. Through a structured exploration of emerging technologies, organisational design, and innovation culture, he demonstrates how companies can build resilient strategies capable of thriving amid uncertainty. The session blends strategic foresight with practical frameworks for designing organisations that remain adaptive and future focused.
Why We Recommend Booking Peter
Peter's background as a serial tech founder and innovation strategist gives him credibility with both boards and senior leadership teams, reinforced by his recognition as a LinkedIn Top Voice and bestselling author. Clients value his consistent ability to interpret emerging technology trends and turn uncertainty into practical strategic direction.
Peter is a regular speaker at Google's flagship events for our most senior and valued customers from the world's top brands and agencies. Fast-paced, charismatic, funny and above all inspiring, Peter is always our top-rated speaker.
Matt Brocklehurst, Marketing Lead APAC
Marketing Lead APAC, Google
Peter is a fantastic speaker! His presentations are rich in content, full of practical examples and delivered in such an authentic manner that they leave audiences inspired and ready for action!
Costas Markides
Professor, London Business School
Our global team got together face to face for the 1st time after 18 months of remote work. We wanted to kick off our team retreat with an energizing, future and value focused, thought and action provoking speaker. Peter brought exactly this... with a triple bonus that made his intervention deeply memorable: humor, genuine interest in our work, and immediately actionable advice.
Jan Liska
Global Patient Experience Lead, Sanofi
