Rahaf Harfoush is a strategist, digital anthropologist, and New York Times best-selling author who explores the intersections of digital culture, emerging technologies, and leadership. Her work provides vital context for navigating the rapidly evolving landscape of innovation, artificial intelligence, and workplace transformation.

Currently the Executive Director of the Red Thread Institute of Digital Culture, Rahaf also holds roles as a Visiting Policy Fellow at the Oxford Internet Institute and Research Affiliate at the Minderoo Centre for Technology and Democracy at Cambridge University. She is a member of France’s National Digital Council and was recently appointed to the United Nations High-Level Advisory Body on Artificial Intelligence.

Rahaf's expertise is informed by over a decade of experience researching how digital tools shape behaviour, decision-making, and organisational culture. Her background includes time as Associate Director of the Technology Pioneer Programme at the World Economic Forum, where she identified start-ups using technology to create global change. Earlier, she contributed to groundbreaking research on digital transformation and mass collaboration.

Rahaf's writing has appeared in outlets including Wired, Harvard Business Review, The Financial Times, and Fast Company, and she has authored three books. Her most recent, Hustle & Float, challenges modern productivity culture and explores the tension between creativity and burnout. Her previous titles include The Decoded Company, which won the Gold Axiom Award for Best Business Technology Book, and Yes We Did, a behind-the-scenes look at Barack Obama’s pioneering use of social media during the 2008 election.

Rahaf has been recognised by the Hay Literary Festival as one of the top future thinkers shaping the world and named one of the most innovative women in France by Les Napoléons. She is a frequent media commentator and has been speaking on digital trends and technological change since 2006.