Rahaf Harfoush is a digital anthropologist, strategist, and New York Times best-selling author who decodes how technology reshapes organisational culture, leadership, and innovation in an era of unprecedented digital transformation.

A Thinkers50 Honoree, Rahaf brings substantial expertise to her role as Executive Director of the Red Thread Institute of Digital Culture. She is also a Research Associate at Cambridge University’s Minderoo Centre for Technology and Democracy and a Visiting Policy Fellow at the Oxford Internet Institute, further strengthening her academic and policy credentials. Her role on the UN High-Level Advisory Body on Artificial Intelligence, along with her membership in France’s National Digital Council, gives her rare insight into how global forces shape technology policy.

Organisations facing digital disruption benefit from Rahaf's research-backed insights on how AI impacts decision-making processes, workplace dynamics, and innovation cycles. Her decade of experience, including her work at the World Economic Forum's Technology Pioneer Programme, equips leaders with practical frameworks to navigate technological change while maintaining organisational resilience and employee wellbeing.

Audiences leave Rahaf's presentations with actionable strategies for implementing AI solutions that enhance rather than replace human creativity, methods for building adaptive digital cultures, and techniques to balance productivity demands with sustainable innovation practices. Her blend of research, storytelling, and practical applications resonates particularly with executive teams.

Book Rahaf to provide your organisation with a clear roadmap for thriving amid technological disruption while fostering a more humane, creative workplace culture.