Ros Atkins
Communication
Storytelling
Global Issues

Ros Atkins

Sharpen communication with Ros Atkins, BBC Analysis Editor and communication strategist. Ros applies the communication methods behind his globally recognised journalism to help professionals convey complex ideas with clarity and confidence. Creator of the global 50:50 Project, featured in Harvard Kennedy School and London Business School research.

Ros Atkins Speaker Biography

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BBC Analysis Editor behind globally recognised explainer format
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Founder of the 50:50 Project improving media diversity
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Author of The Art of Explanation communication guide

Ros Atkins is one of the BBC's most recognised journalists, a broadcaster who has transformed how complex information is explained to mass audiences, and the developer of one of the most influential diversity initiatives in global media.

As Analysis Editor at BBC News and creator of the Ros Atkins On... video explainer series, Ros has developed a distinctive methodology for breaking down complicated stories into clear, accessible narratives. His explainers, which cover everything from Brexit and the war in Ukraine to major elections and global crises, have reached vast audiences across television, radio, and social media. He co-presents The Media Show on BBC Radio 4 and previously presented Outside Source across BBC World News and the BBC News Channel for a decade.

As founder of the 50:50 Project, he has led a widely adopted initiative to improve representation in media content. What began within a BBC newsroom has grown into a global movement used by organisations across multiple sectors, supported by research from leading academic institutions and recognised with international awards.

Ros is the author of The Art of Explanation, in which he shares the ten rules he has refined throughout his career to help people convey complex information with precision and conviction. His podcast, Communicating with Ros Atkins, extends this work further. Ros has moderated and hosted events for the World Travel Forum Lucerne, the World Travel and Tourism Council, and the World Travel Market.

Ros shares practical communication frameworks that help teams convey complex ideas with precision and confidence. He draws on newsroom experience, live broadcasting, and digital storytelling to demonstrate how structure, brevity, and clarity can transform internal and external communication, particularly in high-pressure or fast-moving environments.

Book Ros to bring clarity, structure, and insight to your organisation’s communication challenges.

Why We Recommend Booking Ros

Ros brings a rare ability to simplify complex information without losing nuance, shaped by years covering global events live. His insights are particularly valued by leadership teams navigating fast-moving or high-stakes environments where clarity and alignment matter most.

Ros Atkins's Showreel and Videos

Topics, Sessions And Talks

The Art Of Explanation

Ros Atkins draws on his experience as a BBC Analysis Editor and creator of the widely recognised Ros Atkins On... format to explore why clear communication so often breaks down. He distils years in high-pressure newsrooms into a practical framework for structuring ideas, cutting through noise, and delivering messages with precision. Through real examples and his signature concise style, Ros shows how to organise information effectively, helping audiences develop clarity, confidence, and impact in their everyday communication.

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Our experts are here to make your event run smoothly, whether it's moderating a discussion, sharing insights on a panel, or keeping things lively as a host. With plenty of experience and a knack for engaging audiences, they bring the right mix of professionalism and energy to any event. You can count on them to connect with your crowd and ensure everything goes off without a hitch.

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