Sam Dolan is the dynamic owner and founder of Jazz Hands, a one-woman brand strategy agency with a unique approach to resolving challenges. She believes in humanising every problem and opportunity, combining 25 years of experience with solid brand values and a pragmatic mindset. With her trademark Northern grit and a heavy dose of realism, Sam ensures that her work is not just effective but also fun—because, as she says, what’s life without a smile?
With a wealth of experience across diverse sectors, including technology, beauty, and food and beverage, she has successfully led award-winning teams and delivered transformative results for her clients. Sam has built and nurtured some of the industry's most iconic brands, drawing on her deep expertise in brand architecture, marketing strategy, and leadership. One of her career highlights was winning ITV’s Ad of the Year with Cravendale’s unforgettable "Cats with Thumbs" campaign.
With a commitment to doing the right thing, even when it’s difficult, Sam’s talks are an inspiring mix of practical advice and personal stories. She brings invaluable insights into building future-proof brands to the table, all delivered with her signature energy, wit, and focus on making the process as enjoyable as possible.
Want to book Sam Dolan for your next event?
Email sam.dolan@getapeptalk.com, and one of our speaker agents will be in touch within hours to confirm availability and fees.
What topics does Sam Dolan specialise in?
Sam Dolan specialises in talking about brand strategy, marketing strategy, leadership and more.
What is Sam Dolan's speaking style like?
Sam engages audiences with her dynamic storytelling and infectious enthusiasm. Her talks blend practical insights with personal anecdotes, making complex marketing concepts accessible and enjoyable, all while showcasing her extensive experience and genuine passion for the industry. AI summary based on real event feedback.
Does Sam Dolan offer virtual speaking engagements?
Yes, Sam Dolan offers virtual speaker bookings for webinars, online conferences, and remote or distributed team engagements.
In this session, Sam Dolan explores the critical need for a service mindset in brand strategy, illustrating how prioritising value over price can foster emotional connections and brand loyalty. Attendees will gain insights into shifting their perspective towards service, alongside strategies for long-term success amidst inevitable change. Sam’s dynamic approach promises to ignite fresh thinking about the future of branding.
Sam Dolan highlights the untapped potential within every organisation, asserting that every employee can be a powerful influencer. By understanding their roles and key messages, employees can add real value as brand advocates. Sam will discuss how fostering internal engagement can enhance your marketing strategy and improve employee’s sense of agency. Attendees will leave with actionable insights on empowering their teams, leveraging internal advocates, and creating a unified brand message, all delivered with Sam's distinctive flair.
Sam Dolan tackles the pressure of launching new products within tight deadlines. She offers practical strategies to ensure success, highlighting both built-in processes and creative approaches for standout product launches. Sam’s engaging style will motivate attendees to embrace the excitement of new developments as well as equipping them with tools to drive repeat purchases. Participants will learn how to navigate challenges with confidence and invigorate their product strategies.
Sam Dolan explores the profound impact of emotional advertising on brand loyalty. He highlights that when consumers express love for a brand without knowing why, it signifies true success. Sam emphasises that feelings drive sales more effectively than promotions or packaging. With 95% of purchases occurring subconsciously, brands that adopt an emotion-focused strategy can achieve an impressive 82% loyalty rate. Attendees will learn how to cultivate lasting emotional connections with their audience for sustained brand success.
Sam Dolan argues that brand marketers often struggle to master every aspect of their role, leading to unrealistic expectations. Agencies, as experts, can effectively support these marketers, but success hinges on clear communication and well-defined briefs. Attendees will learn how to foster better collaboration with agencies, ensuring a harmonious partnership that enhances marketing effectiveness and drives results.
