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Motorsport legend & F1 Team Principal

Toto Wolff

Learn the art of combining passion with leadership for exceptional success from a motorsport legend with Toto Wolff, speaker, Team Principal and CEO of the Mercedes-AMG PETRONAS F1 Team.

Trusted by Mercedes-AMG PETRONAS F1 Team, Marchfifteen, Marchsixteen, HWA AG, Williams F1 Team

Toto Wolff
Toto Wolff

Toto Wolff

Monte Carlo, Monaco

Typical fee range

£100k and over

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Monte Carlo, Monaco

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£100k and over

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loading@getapeptalk.com

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+44 203 835 2929

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Toto Wolff's biography

At a glance

  • Led Mercedes-AMG PETRONAS F1 Team to 8 consecutive Constructors' Championships
  • Co-owned a racing driver management company with Mika Häkkinen
  • Increased stake and continued as Team Principal & CEO with Mercedes F1 Team

Toto Wolff, the Team Principal & CEO of the Mercedes-AMG PETRONAS F1 Team, has proven himself to be a remarkable leader in the world of motorsport. As the managing partner of the team and Head of Mercedes-Benz Motorsport, he has led the team to an impressive record of eight consecutive Formula One Constructors' Championships (2014-2021) and seven consecutive Drivers' Championships (2014-2020).
Born in Vienna, Austria, Toto's interest in motorsport was sparked when he was 17 years old and witnessed a friend racing at the Nürburgring. He then embarked on a short racing career of his own, participating in the Austrian Formula Ford and achieving a class win at the 1994 Nürburgring 24 Hours. After three years, Toto decided to end his racing career and shifted his focus to the business and investment world. He studied at the Vienna University of Economics and Business and went on to establish his own investment companies, Marchfifteen in 1998 and Marchsixteen in 2004. Initially, Toto's investments were primarily in internet and technology companies during the 'tech boom' of the 90s. However, his business evolved to include strategic investments in medium-sized industrial and listed companies.
One notable investment was his involvement in the initial public offering of HWA AG, the company responsible for developing and racing Mercedes-Benz cars in the DTM (German Touring Car Championship) and Formula 3 engine program. Toto sold his stake in HWA AG in 2015. In 2002, Toto embarked on a new venture by co-owning a racing driver management company with two-time Formula One World Champion Mika Häkkinen. That same year, Toto returned to racing and achieved a victory en route to finishing sixth in the FIA GT World Championship. He further showcased his skills in 2006 by claiming top overall honors at the 24 Hours of Bahrain.
In November 2009, Toto combined his passion for racing and investment by investing in the Williams F1 Team. By July 2012, he became the Executive Director of the team and played a crucial leadership role in Williams' first win in eight years at the Spanish Grand Prix. Less than a year later, Toto was appointed Managing Partner of the Mercedes F1 Team after being asked by the Daimler AG Board to analyze their Formula One performance. He acquired a 30% stake in the Brackley-based team alongside co-shareholder Niki Lauda. Concurrently, he assumed the role of Head of Mercedes-Benz Motorsport, with overall responsibility for the company's works motorsport programs.
At the end of the 2020 F1 season, it was announced that Toto had increased his stake in the team, joining INEOS and Daimler AG as equal one-third shareholders. It was also confirmed that Toto would continue serving as Team Principal and CEO for the next three years. Toto Wolff's journey exemplifies the power of passion and determination in achieving success both on and off the racetrack. His inspiring story and leadership skills make him an ideal choice for those seeking motivation and guidance in pursuing their own passions.

Why we recommend booking Toto

Toto Wolff's unparalleled success in leading the Mercedes-AMG PETRONAS F1 Team to multiple world championships showcases his exceptional leadership and strategic thinking. Booking him as a speaker offers your team or business the unique opportunity to learn from a proven winner who has mastered the art of turning challenges into triumphs. His journey from a racer to a top executive in motorsport provides invaluable insights into perseverance, innovation, and the importance of a winning mindset.

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Trusted by Mercedes-AMG PETRONAS F1 Team, Marchfifteen, Marchsixteen, HWA AG, Williams F1 Team

frequently asked questions

Something we've not covered here?

How do I book Toto Wolff for my next event?

Email toto.wolff@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Toto's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Toto Wolff's speaking style like?

Toto Wolff draws on his career trajectory — from amateur racing driver to investment professional to Team Principal — to frame leadership and performance principles within the context of Formula One operations, grounding strategic points in documented outcomes such as the eight consecutive Constructors' Championships achieved between 2014 and 2021.

What topics does Toto Wolff specialise in?

Toto Wolff speaks on effective leadership, business strategy, team building, and innovation in high-performance environments. He serves as Team Principal and CEO of the Mercedes-AMG PETRONAS F1 Team, having led the organisation to eight consecutive Formula One Constructors' Championships between 2014 and 2021.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.