Mastering Your Leadership Brand

How do you shape and maintain your personal brand and reputation as a leader? How do your actions and online presence impact your public and professional image? 
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Expert-led, 90-minute power workshops tailored to your organisation’s objectives and challenges.

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We pair expert speakers with experienced facilitators who combine storytelling and feedback to deliver actionable insights.

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Stories stick. PepTalk workshops have an immediate impact, driving memorable and effective behaviour changes.

In Collaboration with Sam McAlister

Personal Brand Workshop For Leaders

In this 90-minute workshop led by Sam McAlister with support from an experienced facilitator, you’ll gain insights on balancing authenticity with strategic positioning, ensuring your leadership is influential both within and outside your organisation.

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Sam McAlister

Meet The Expert

Sam McAlister is a BAFTA-nominated interview producer who has negotiated with everyone from Buckingham Palace to The White House, Tesla to Facebook. With skills honed over a decade in the BBC's elite news programs, notably BBC Newsnight, she is accustomed to persuading reluctant individuals to participate in a news program renowned for its rigour and incisiveness.

Her exclusives include, most notably, an interview with HRH Prince Andrew, as well as interviews with Sheryl Sandberg, Prime Minister Trudeau, President Clinton, Prime Minister Netanyahu, Elon Musk, James Comey, Stormy Daniels, Julian Assange, Trevor Noah, Amy Schumer, and Eric Schmidt. She has an insider's perspective on what these interviews reveal about leadership, reputation, and communication in the modern age. She knows how to avoid making critical mistakes and handle the media and its most brutal interrogators. 

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Our PepTalk workshops are custom-designed to your needs and include the following key elements.

Understand what consumers and the public expect from companies and leaders regarding authenticity and accountability in the modern age.
Learn how to build a personal brand and reputation that aligns with their strategic ambitions.
Discover how to leverage their network for honest and immediate insights and feedback on their personal brand and reputation.
Use self-awareness to understand their strengths and weaknesses, creating an authentic and compelling identity that benefits their business.

"Sam has spoken at two of our client-facing and company-wide events. Sam brings high energy, fresh perspective and is a delight to work with. Sam's high-level cultural, media and political insights have encouraged us to challenge our ways of thinking in business. Sam illustrates her points with engaging and entertaining personal stories leaving everyone walking away inspired and energised."

Why are

Stories so


We know that stories stick. According to Stanford Graduate School of Business Professor Jennifer Aaker, stories are up to 22 times more memorable than facts or figures alone. Our brains are wired to remember stories, and listening to our experts tell theirs can benefit your team in three significant ways.

Shaping Perceptions
When people listen to stories, they help them shape opinions about others and the world we live in. These stories can influence decisions, such as hiring someone, buying from them, or liking them. The stories you hear also impact how we feel about ourselves and others, which is vital for inclusion.
Capturing Attention
Stories naturally draw people in and make them pay attention. When someone shares a story, you are likelier to slow down and engage with their message, allowing us to understand their insights more deeply.
Inspiring Action
Stories have the power to move people and change behaviour. A compelling story can motivate us to take action, guiding us through an engaging journey that leads to conviction and change.

What Makes PepTalk Workshops Different?

Stories stick. It’s said that people remember stories 22 times better than facts alone. That’s why we designed our workshops to blend theory with real-world stories, offering engaging content rich in actionable insights.
How do we do this? PepTalk pairs an experienced facilitator with a real-world expert to deliver sessions beyond the keynote. Your leaders gain skills they can immediately apply, fostering genuine behaviour change.
FeaturesPepTalk WorkshopTypical Workshop
Time90-power-packed-minutesA half or full-day
DesignTailored to your needsOff-the-shelf
FocusLevel-appropriate exploration of business challengesGeneralist approach
Delivery MethodDriven by stories and supported by theoryTheory-led
Participant engagementHigh engagement through dynamic and interactive sessionsEngagement depends on the facilitator’s style
SupportExpert and skilled facilitatorsA generalist facilitator
TopicsDriven by data and needsStandardised content
InteractivityHigh level of interaction with activities and discussionsVaries, may include some Q&A sessions
Follow-On Content Recording and transcription of the keynote
Challenge and videos from the expert

Don’t Get Left Behind

Leaders must strengthen personal branding to gain respect, influence, and enhance their professional networks. However, shaping a reputation can be challenging. PepTalk’s personal brand workshops guide leaders in maximising their impact, helping them build a solid and influential personal brand — and offers exclusive access to world-class insights.

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Whether for a one-off session, a series of talks, a workshop or inspiration day, our speakers will help you shine a light on the actionable insights you need now.

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