- Football presenter for Sky Sports and host of The Official England Podcast for the FA
- Honorary Patron of the global type 1 diabetes charity, Breakthrough T1D
- Speaker on mental health, reinvention, and leading with purpose
Adam Smith is a leading sports presenter for Sky Sports with over a decade of experience in football broadcasting. He is also a passionate voice for mental health and Type 1 diabetes awareness in sport, serving as an honorary patron of Breakthrough T1D.
As one of Sky Sports' lead football presenters, Adam hosts popular shows including Goals on Sunday and Saturday Social. He also serves as the host of the Official England Podcast for the FA and is a Tottenham Hotspur FC presenter, conducting weekly interviews with football's elite managers and players. Adam has covered major events including the Champions League Final and the UEFA Euro 2020, where he became the face of UEFA's TikTok coverage.
Adam brings unique insight into the evolution of sports media, having successfully navigated the transition from traditional broadcasting to digital platforms. His experience interviewing figures like Jurgen Klopp and Pep Guardiola, combined with his work across men's and women's football, provides organisations with practical perspectives on leadership, resilience, and authentic communication in rapidly changing environments.
Outside broadcasting, Adam has delivered branded content for global partners including Nike, BMW, Budweiser, and Sky Bet, and was recently invited to Parliament to meet the UK Secretary of State for Sport to discuss diabetes in sport.
Audiences leave Adam's presentations with concrete strategies for turning setbacks into opportunities. They gain valuable insights into building authentic connections in high-pressure situations and practical approaches for championing mental health in professional settings.
Book Adam for a rare combination of sports media expertise and genuine human storytelling that resonates across industries and inspires meaningful organisational change.
Adam's showreel and videos
Topics, sessions and talks
From Diagnosis To Drive: Resilience Under Pressure
Adam Smith shares the defining moment when a life-changing Type 1 diabetes diagnosis collided with his breakthrough role at Sky Sports. Coming within a week of falling into a coma while preparing to go on national TV reshaped how he views resilience, failure, and leadership. With warmth and candour, Adam explores how adversity can sharpen focus rather than diminish it, showing how purpose is forged in uncertainty. Audiences gain practical insight into building resilience and leading through personal and professional disruption.
Lessons From Football's Greatest Leaders
Adam Smith draws on years of close-up conversations with figures such as Jurgen Klopp and Pep Guardiola to reveal what elite leadership looks like behind the scenes. From dressing rooms to live broadcast studios, he unpacks how trust, psychology, preparation, and authenticity shape winning cultures. Blending storytelling with real-world lessons, he connects elite sport to everyday leadership, leaving audiences with a richer understanding of what truly drives performance at the highest level.
Mental Health In The Spotlight
Adam Smith examines the intense pressures of sport, broadcasting, and public life, where strength is often expected and vulnerability hidden. Drawing on his own experiences and those of athletes and media professionals, he explores how stigma takes shape in high-performance cultures. With empathy and clarity, he opens an honest conversation about wellbeing in the spotlight, equipping audiences with a deeper understanding of how openness, support, and self-awareness protect both performance and people.
Breaking Stigma And Championing Openness
Adam Smith challenges the idea that strong leadership demands emotional distance. Through stories from elite football, live broadcasting, and his own health journey, he shows how vulnerability can strengthen teams rather than weaken them. By breaking down stigma around mental health and insecurity, he reveals how trust and transparency shape healthier cultures. Audiences discover how openness improves communication, resilience, and collective performance across fast-moving, high-pressure environments.
Reinvention In A Changing Media Landscape
Adam Smith charts the shift from traditional television to the fast-moving world of social and digital sport. Drawing on his frontline experience at Sky Sports, talkSPORT, and major digital platforms, he explores how fan-first media, authenticity, and adaptability now shape success. With insight into Esports, social platforms, and branded content, he shows how change rewards those willing to evolve, leaving audiences better equipped to navigate disruption in any industry.
Why we recommend booking Adam
Adam Smith brings unparalleled sports media expertise as a Sky Sports presenter who has interviewed football's elite while navigating his own journey with Type 1 diabetes, offering your team powerful insights on resilience and leadership in changing environments. Book Adam today to inspire meaningful organisational change through his rare combination of high-profile broadcasting experience and genuine human storytelling that resonates across industries.
