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Aisling Connaughton co-founded Cyd Connects, a women-led sustainability consultancy created to inspire positive change. Through Cyd Connects, Aisling transforms social and environmental responsibility into a competitive business advantage. Aisling is an accomplished TEDx speaker and a guest lecturer at Goldsmiths University, Imperial College, and EADA Barcelona. Her expertise lies in simplifying and innovating the seemingly dry and overwhelming subject of sustainability, making it accessible and enjoyable. She began her career in the beauty industry, working for L'Oreal, Aveda, and Clarins, before assuming the role of Global Head of PR at the leading sustainable British brand, Liz Earle Beauty Co. Aisling has also had the privilege of being a proud member of the University of Cambridge Wo+Men Leadership Centre. She holds a Master's in Social Entrepreneurship from Goldsmiths University of London and was awarded a scholarship to the Cambridge Judge Business School Rising Women Leaders Programme. As a certified B Leader, Aisling is actively raising awareness about how the B Corp framework can catalyse better business practices and accelerate the UN's Sustainable Development Goals.
