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Digital marketing & change strategist

Allister Frost

Transform digital marketing strategies with Allister Frost, speaker and future-ready mindset expert. Allister works with global organisations to develop change resilience and digital persuasion techniques, delivering award-winning insights for clients including BBC, Microsoft, and Vodafone.

Trusted by BBC, Microsoft, Vodafone

Allister Frost
Allister Frost

Allister Frost

London, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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London, United Kingdom

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Allister Frost's biography

At a glance

  • Keynote Speaker and Digital Marketing Strategist
  • Microsoft's First Head of Digital Marketing Strategy
  • Creator of '5 Steps to Success in a World of Change'
Allister Frost is a keynote speaker, digital marketing strategist, and author with a focus on developing a 'Future Ready Mindset.' He began his career managing household brands like Andrex and Kleenex at Kimberly-Clark before transitioning into the tech sector as Microsoft's first Head of Digital Marketing Strategy. At Microsoft, he oversaw global product launch campaigns such as Windows and Office. Frost is known for his contributions to digital transformations within complex organizations and is the creator of '5 Steps to Success in a World of Change,' a practical framework designed to foster a future-oriented mindset within teams and businesses. His speaking topics include '5 Steps to Success in a World of Change,' 'How to Self-Disrupt Yourself for Lifelong Success,' and 'How to be More Persuasive in our Digital World.' Throughout his career, Frost has worked with companies such as the BBC, 3M, GE, UK Sport, Worldpay, and Vodafone. He has earned several awards, including the Lester Wunderman Award for Outstanding Creative Work and a Cannes Lion Award for global campaigns at Microsoft. Additionally, he is a Chartered Marketer and an Elected Fellow of the Chartered Institute of Marketing. As a sought-after speaker, Frost delivers engaging presentations at conferences and events worldwide. His mission is to challenge conventional wisdom, encourage innovation, and empower individuals to reach their full potential. He has been praised for his ability to inspire and educate audiences, often receiving high ratings and positive client feedback.

Allister's showreel and videos

Topics, sessions and talks

You're ReadyAlready
Allister Frost presents ReadyAlready™, a transformative approach to navigating change within organisations. Drawing from his extensive business experience, he shares compelling stories and insights on fostering curiosity, creativity, and a shared belief in potential. Attendees will learn how to cultivate a positive mindset and proactively shape a brighter future. With the ReadyAlready™ growth cycle, they will discover a repeatable process for continuous exploration and improvement.
Future Ready Mindset
Allister Frost presents the Future Ready Mindset, addressing the relentless pace of change in today’s work environment. With many feeling unprepared and overwhelmed, Frost emphasises the importance of embracing change rather than resisting it. Attendees will learn how to cultivate a Future Ready Mindset that empowers teams to confidently navigate change, spark creativity for innovation, foster curiosity to challenge norms, inspire collaboration for high performance, and nurture a positive workplace culture for sustained growth.
How to be More Persuasive in our Digital World
Allister Frost explores how to enhance communication effectiveness in our digital landscape by applying insights from Behavioural Science. He highlights the irrational behaviours that influence customer actions, challenges traditional marketing models, and offers strategies to navigate digital clutter. Attendees will learn about the importance of understanding cognitive biases, the concept of the marketing efficiency bubble, and effective nudging techniques to help customers make better decisions. This session promises to transform their approach to digital communication.
5 Steps to Success in a World of Change
Allister Frost demonstrates how the rapid pace of change presents unique growth opportunities for leaders and teams. He offers practical strategies to reignite curiosity, foster open-mindedness, and adapt to the evolving work landscape. By energising talent and eliminating stagnation, Frost ensures individuals and teams remain relevant in a technology-driven future. Attendees will learn about the concept of You’re ReadyAlready, the importance of a beginner’s mind, and how to enhance applied curiosity while overcoming unproductive habits.
How to Self-Disrupt Yourself for Lifelong Success
In his keynote, Allister Frost emphasises the importance of self-disruption for achieving lifelong success. He argues that resting on past achievements is outdated, and that future business leaders must embrace continuous learning and adaptability. Attendees will discover why self-disruption is crucial in a world of constant change, how to foster daily growth, the value of progress over perfection, strategies to avoid distractions, and practical tips for maintaining curiosity and an open mind.

Why we recommend booking Allister

Book Allister Frost as your speaker to gain invaluable insights from a digital marketing pioneer who has led global campaigns for Microsoft and managed iconic brands like Andrex and Kleenex. His 'Future Ready Mindset' and '5 Steps to Success in a World of Change' frameworks will empower your team to thrive in an ever-evolving landscape. With a proven track record of inspiring and educating audiences, Frost will leave your team motivated and equipped for success.

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Trusted by BBC, Microsoft, Vodafone

Testimonials

Inspirational, engaging, and funny.

Lloyds Bank

He understood the brief perfectly and was a very impressive speaker.

Alliance of Chambers East Sussex

Gripping! Still the talk of the town.

Merkur Group

frequently asked questions

Something we've not covered here?

How do I book Allister Frost for my next event?

What is Allister Frost's speaking style like?

Allister Frost structures his sessions around proprietary frameworks, most notably the ReadyAlready™ growth cycle and the 5 Steps to Success in a World of Change, which provide repeatable processes audiences can apply directly. He draws on behavioural science research and his career experience across Kimberly-Clark and Microsoft to ground these frameworks in documented business contexts.

What topics does Allister Frost specialise in?

Allister Frost speaks on organisational change and mindset development, digital communication and behavioural science, and creativity and workplace culture. He served as Microsoft's first Head of Digital Marketing Strategy, overseeing global product launch campaigns including Windows and Office, and holds a Cannes Lion Award for that work.

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Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

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Does PepTalk charge a booking fee?

There is no additional cost to you beyond the speaker's fee. PepTalk's service, from shortlist to on-the-day logistics, is included. For repeat or multi-event bookings, the team can agree preferential rates with your procurement department. Email hello@getapeptalk.com to discuss.

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Booking a speaker with PepTalk starts with a short brief: your event, audience, date, budget, and format. Send it through getapeptalk.com or hello@getapeptalk.com and you'll get a shortlist within 24 hours. Once you choose, PepTalk handles contracts, fees, travel, and logistics end to end.

I need a last-minute speaker. Can PepTalk help?

Yes. PepTalk regularly handles last-minute requests and can secure or replace a speaker, host, or comedian quickly, often within days. Availability narrows as the date nears, so get in touch as early as you can. Email hello@getapeptalk.com with your requirements.

How much does it cost to book a speaker through PepTalk?

Speaker fees vary by profile, format, and location. In the UK and Europe, virtual keynotes typically start around GBP 2,000, with top in-person speakers reaching GBP 25,000+; in the US, fees run from about USD 5,000 to USD 100,000+. Share your budget at getapeptalk.com and we'll shortlist to fit.

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Yes. If a speaker isn't listed, tell PepTalk their name and the team will approach them for you. The network extends well beyond the public roster, and PepTalk regularly books speakers who don't appear on the site. Email hello@getapeptalk.com with the name.

How quickly will I get a speaker shortlist?

You'll receive a hand-picked shortlist within 24 hours of sharing your brief. Each suggestion comes with profiles, fees, and PepTalk's recommendation on the strongest fit. If you need options sooner for an urgent event, say so and the team will move faster. Start at getapeptalk.com.

Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Can I book a speaker for a virtual or hybrid event?

Yes. Most PepTalk speakers deliver virtual and hybrid sessions with live Q&A, and virtual keynotes usually cost less than in-person because there is no travel. Tell us your platform and format and we'll match speakers experienced in online delivery. Start at getapeptalk.com.

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Share your organisation's top 3 strategic priorities, current challenges, and the audience's role in delivering them. A simple one-page brief works perfectly. PepTalk speakers use this context to tailor insights that feel genuinely relevant — making your event far more impactful.

Can event entertainers customise their act for my company or industry?

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How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.