Ashley Dudarenok is a China marketing expert, serial entrepreneur, professional speaker, and vlogger. Recognised as one of the world's top 100 retail influencers, she has been called a 'guru' on digital marketing and emerging trends in China.
Ashley moved to China in 2006 to study at Chongqing University. She quickly mastered the language and graduated with honours in Business Administration, receiving the Chongqing Municipal Government’s Full Mayor Scholarship twice. Her early experiences in China ignited her passion for digital transformation and entrepreneurship, particularly among women.
In 2011, Ashley founded Alarice, a digital marketing agency, and later established ChoZan, a consultancy focused on digital transformation. Her work has attracted the attention of major Chinese tech companies, including Alibaba and Tencent, as she helps Fortune 500 brands navigate the complexities of the Chinese market.
Ashley has spoken at numerous events worldwide and is a member of Alibaba’s Global Influencer Entourage, Jingdong, and Pinduoduo’s Global China Experts Group. Her insights into digital marketing and consumer behaviour have earned her multiple awards, including recognition as a LinkedIn Top Voice and one of Asia-Pacific's Top 25 Innovators.
As an author, Ashley has published 11 books on digital marketing in China, including three Amazon bestsellers. She shares her expertise through her YouTube channel, Ashley Talks, and a bi-weekly newsletter informing her audience about the latest trends and insights in the Chinese market.
With a keen understanding of the fast-evolving digital landscape, Ashley provides businesses with the tools they need to succeed in a competitive environment. Her tailored speaking engagements and high-energy presentations inspire audiences to embrace change and enhance customer relationships. Contact the PepTalk team today for fee information and a speaker availability check.