Beau Lotto
Transform how your organisation thinks about change with Beau Lotto, neuroscientist, entrepreneur, and perception expert. Beau equips organisations to develop Perceptual Intelligence for enhanced adaptability and innovation. TED speaker with 9M+ views who collaborates with Microsoft, Google and Cirque du Soleil through his neuro-design studio, Lab of Misfits.
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Beau Lotto is a neuroscientist who studies how the brain creates perception and why understanding this process unlocks adaptability in uncertain environments. As founder and CEO of Lab of Misfits, the world's first neuro-design studio, he combines rigorous science with immersive experiences to study human behaviour in real-world settings.
Beau has delivered three mainstage TED talks with over 9 million views, authored Deviate: The Science of Seeing Differently, and published more than 70 peer-reviewed articles. He holds a PhD in neuroscience from the University of Edinburgh and serves as a professor at the University of London and a visiting scholar at New York University. His work spans academic research, entrepreneurship, and collaborations with organisations including Cirque du Soleil, Microsoft, and Google.
In addition to Lab of Misfits, he also founded Ripple Inc, an augmented reality company with multiple patents, and Evolvable.Me, which develops AI tools to support behavioural change. His work has been featured by organisations including the BBC, National Geographic, and PBS, and he has delivered talks at global forums such as the World Economic Forum, Google Zeitgeist, and the G8 Innovation Conference.
By showing audiences why their brains resist change and how to embrace uncertainty instead of avoiding it, Beau helps individuals and organisations develop what he calls Perceptual Intelligence. His keynotes are designed as immersive lived experiences rather than traditional talks, using real-time experiments, participation, and storytelling to actively shift how people see, think, and respond.
Audiences gain a new understanding of how perception drives decision-making, and practical tools for navigating uncertainty, building more adaptive teams, and fostering cultures where innovation can genuinely take root.
Book Beau to give your team the perceptual tools they need to turn uncertainty into opportunity and lead meaningful change.
Beau's neuroscience credentials, combined with his CEO experience at Lab of Misfits and Ripple Inc, give him unusual credibility when addressing how organisations can embed adaptability rather than simply talk about it. His research on perception and decision-making translates directly into practical frameworks for leadership teams navigating uncertainty and building cultures where innovation takes hold.
Topics, Sessions And Talks
Beau Lotto opens with a provocation: the biggest barrier to innovation and adaptability is not external disruption, but the way human brains are wired to resist change. Drawing on thirty years of original neuroscience research, Beau reveals how the Certainty Trap, our instinct to engineer out uncertainty, is the single greatest obstacle to individual and organisational growth. Through live perceptual experiments and his Spiral Process of Discovery, audiences discover how developing Perceptual Intelligence enables leaders to reframe uncertainty, make better decisions, and build cultures where creativity and resilience become the norm.
Looking for a custom keynote or workshop designed around your company’s goals and culture? The expert will create a tailored, interactive session that aligns with your objectives, values, and strategic priorities. From leadership and innovation to wellbeing and collaboration, each experience is built from the ground up to deliver measurable impact and lasting change.
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