Beau Lotto is a neuroscientist and entrepreneur who transforms our understanding of perception to unlock innovation potential. His research reveals how the brain makes meaning from sensory information, providing practical applications for today's complex business challenges.

As a professor at the University of London and visiting scholar at New York University, Lotto leads the groundbreaking Lab of Misfits, the world's first neuro-design studio studying human behavior in natural environments. His three TED talks on perception and creativity have garnered over 9 million views, while his book "Deviate: The Science of Seeing Differently" offers actionable insights on perception-driven innovation.

Lotto's work helps organizations navigate uncertainty by revealing how perception shapes decision-making. By understanding these cognitive processes, companies develop more effective strategies for innovation, customer engagement, and organizational adaptation. His research-backed approach has benefited global brands like Cirque du Soleil and L'Oréal through experiential experiments that uncover cultural principles driving innovation.

Audiences leave Lotto's presentations with practical frameworks for questioning assumptions that limit creative thinking. They gain neuroscience-based tools to foster genuine innovation within teams and learn how embracing uncertainty becomes a competitive advantage in rapidly changing markets.

Book Beau Lotto to give your audience the neuroscience-backed strategies they need to transform perception into breakthrough innovation.