Ben Simpfendorfer is an economist and strategist who bridges the business worlds of Asia and the Middle East with practical insights gained from three decades of on-the-ground experience across these diverse markets.

As Partner at Oliver Wyman leading the Asia Pacific Forum and co-leading the firm's Asia-Middle East initiative, Ben brings valuable perspective from his previous roles as Chief China Economist for Royal Bank of Scotland and founder of Silk Road Associates. His books "The New Silk Road" and "The Rise of the New East" have established him as an authority on China's Belt and Road Initiative.

Ben helps multinational corporations navigate the complex economic and political landscapes of emerging markets by translating macroeconomic trends into actionable business strategies. His SRA Intelligence® analytics solution enables companies to make data-driven decisions when expanding into unfamiliar territories, particularly in Greater China, Southeast Asia, and the Middle East where cultural nuances significantly impact business success.

Audiences gain practical frameworks for identifying untapped market opportunities across Asia's diverse economies, techniques for mitigating geopolitical risks in cross-border ventures, and strategies for adapting Western business models to local market conditions. His fluency in Mandarin and Arabic adds authentic cultural context to his insights.

Book Ben for rare expertise that combines economic analysis with practical business application across the world's fastest-growing markets.