Beth Altringer is an award-winning designer and a prominent expert in the integration of design, technology, and behavioural science. Her work focuses on developing innovative products, services, and experiences that resonate with users. As the founder of The Desirability Lab and Principal at Ames Studio, she has established herself as a leader in innovation leadership and product desirability.

Beth's journey in design has been marked by a commitment to understanding the intersection of human behaviour and design principles. She has faced the challenges of navigating complex design environments and fostering collaboration across diverse teams. Her insights into unconventional design thinking have led to significant advancements in how products are conceived and developed, making her a valuable voice in the field.

In addition to her practical work, Beth serves as a Professor of Practice and the Executive Director of the Joint Master of Arts in Design Engineering (MADE) Program at Brown University and the Rhode Island School of Design (RISD). Her academic role allows her to shape the next generation of designers and engineers, equipping them with the skills to tackle real-world challenges through innovative thinking.

Beth's contributions to design and education have been recognised through various awards, underscoring her influence and expertise. Her ability to blend theoretical knowledge with practical application makes her a sought-after speaker and consultant in the industry. With a focus on creating meaningful and desirable experiences, Beth continues to inspire others to push the boundaries of design and innovation.