Chidera Eggerue is a British Nigerian writer, fashion blogger, and feminist activist. She grew up in Peckham, London, in an Igbo family and attended local schools. Chidera became well-known in 2017 with her online campaign #SaggyBoobsMatter, which challenged the idea that women with large breasts must wear bras. This campaign resonated on social media as she shared her own insecurities about her breast shape during her teenage years. She runs a blog called The Slumflower, which focuses on affordable modern street fashion and discusses topics like friendship, dating, racism, and sexism. The blog's name symbolizes resilience, inspired by the image of a rose growing from concrete. Chidera has written two books. The first, What a Time to Be Alone: The Slumflower's Guide to Why You Are Already Enough, became a bestseller and promotes self-love and happiness in solitude, featuring Igbo proverbs and a Tedx Talk. Her second book, How To Get Over A Boy, offers advice on dating and embracing being single. As an activist, Chidera has hosted documentaries, including a Newsbeat feature on hair loss and a Channel 4 documentary titled Bring Back the Bush, which explores women's choices about pubic hair. Her work has received critical acclaim, leading to magazine features and guest-editing BBC Radio 4’s Today programme. Chidera has been recognized as a "Commended Disruptor/Changemaker of the Year 2018" by Cosmopolitan and included in the #DAZED100 list. Elle magazine described her as a "millennial mastermind." She credits her mother for instilling confidence and helping her navigate a male-dominated world. Chidera aims to inspire self-love and challenge societal norms, envisioning a future where she hosts a show that empowers women to boost their self-esteem while advocating for gender equality and body positivity.
