Dr Dave Alred MBE
Transform performance under pressure with Dave Alred, speaker and elite performance coach. Dave works with athletes and business professionals to master mental resilience and peak performance, delivering world-class results for Rugby World Cup winners and top-ranked golfers.
Bristol, United Kingdom
Enquire Now
Send us your event details
.svg){kind=icon}
As the world’s "leading kicking coach," a title earned through two decades at the Rugby Football Union, Dave has collaborated with many prominent figures in rugby, including Jonny Sexton and Beauden Barrett. Most notably, he helped World Cup winner Jonny Wilkinson become a top kicker. In recognition of his contributions to the England Rugby World Cup-winning team, he was awarded an MBE in 2004 and inducted into the UK Coaching Hall of Fame.
In the world of golf, Dave took Luke Donald from 56th best in the world to number one. More recently, he worked with Italy’s Francesco Molinari to help him secure The Open Championship. Dave’s experience isn’t just on land, however; he’s also worked in sailing, where he supported Japan’s multi-national crew in the America’s Cup in Bermuda.
Sharing his highly sought-after experience, Dave is the author of "The Pressure Principle," in which he outlines eight key principles for managing high-pressure situations. Dave is also the creator of “Managing Through Affirmation,” which helps individuals to recognise their strengths to supercharge their performance. With a deep understanding of performance psychology, Dave has had a profound impact on athletes and business leaders alike.
Topics, Sessions And Talks
In this session, Dave Alred emphasises the importance of elite sports coaching traits, focusing on recognising achievements and engaging individuals in their performance improvement. He advocates for motivation over monitoring and coaching over supervision, while addressing the impact of negative avoidance. Attendees will learn to enhance self-esteem, harness the power of language, and inspire confidence, ultimately fostering a culture of affirmation that encourages individuals to embrace new challenges.
In his session, Dave Alred explores the subconscious barriers to performance, highlighting how conventional thinking can stifle innovation. He examines the often-overlooked influence of language on self-assessment and performance. By contrasting two organisations — one focused on avoiding mistakes and the other fostering a 'can-do' mindset — he illustrates the profound effects of communication on team dynamics. Attendees will learn how to harness the power of language and mindset to unlock their full potential.
Featured Projects
The Pressure Principle: Handle Stress, Harness Energy, And Perform When It Counts
.svg)
Book
.svg)
.svg)
Frequently Asked Questions
Everything you need to know about booking an expert speaker, facilitator, host or entertainment for your event.
- If you'd like to book one of our expert speakers, email us at hello@peptalk.com, send us a chat message or give us a call, and we’ll help you out.
- We’ll take your event details — topic, audience, budget, date, and location — and create a custom speaker proposal for you within 48 hours.
- If you already have someone in mind, that’s okay too; just let us know their name! Even if they aren't listed publicly on our website, we have a huge network and work with almost everyone.
- Once you've reviewed our speaker propsal and have selected and expert shortlist, we'll double check availability and fees with your chosen expert.
- You're welcome to have a chemistry call with the speaker before making the final decision, too.
- Next, we'll send out contracts to confirm the booking. One of our experienced event producers will liase with both you and the talent on the finer details, and arrange travel if necessary, taking the stress off your plate.
Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
We do not accommodate requests for birthday messages or any other personal, non-commercial contact with the speakers, comedians or entertainers.
We work with speakers across a variety of fee ranges, giving you the flexibility to choose someone who fits your event's needs. Virtual keynote fees in the UK and Europe typically start at £2,000, while in-person top-tier speakers can reach £25,000. In the US, virtual in-person fees range from $5,000 to over $100,000, depending on the speaker and format, such as after-dinner talks, conference keynotes, Q&As, or podcasts. Comedians generally start at £1,500 or $2,000 for a 20-minute set.
Our goal is to help you find the speaker who best matches your event’s goals and budget. We take the time to understand your event, objectives, and audience to recommend the right fit. The most expensive option isn’t always the best one, and our priority is finding the ideal speaker or expert for your needs; not the highest-priced one.
Reach out for personalised recommendations and detailed information on specific speaker fees. We’re here to offer a tailored service and are always happy to discuss your unique requirements!
There’s no additional cost for our services beyond the speaker fee — simply contact us to find the right speaker for your next business or team event. We can also work with your corporate procurement team to negotiate favourable long-term rates, simply email hello@getapeptalk.com for more information.
Partnering with PepTalk means elevating your events with our curated roster of top motivational speakers, industry experts, delivering punchy keynotes that leave a lasting impact. From talent selection, to contracts and logistics, we handle it all. We have global expert network, with over 3000 speakers from over 33 countries on our line-up.
We also provide a full range of talent, from event hosts and moderators to interviewers and corporate entertainment, ensuring your event’s success from start to finish.
PepTalk workshops are interactive learning experiences for leaders at all levels, blending theory with practical insights from industry experts. These programs, led by experienced facilitators, are designed to drive real mindset changes and equip participants with actionable skills. Workshops can be customised to meet your organisation's specific needs. Explore our workshop examples and contact us today to learn how your team can benefit.
If you notice something that needs attention or have any queries regarding an expert speaker profile, feel free to email us at experts@getapeptalk.com, and we’ll be happy to assist.