Elfried Samba
Build trust-driven communities with Elfried Samba, speaker and community marketing expert. Elfried partners with global brands to foster customer loyalty, scale social engagement, and enhance decision-making through insights grounded in behavioural science. He brings proven frameworks to life through compelling storytelling, having spoken at over 100 events across four continents, drawing from the strategies that contributed to Gymshark’s $1.7 billion success.
London, United Kingdom
Enquire Now
Send us your event details
.svg){kind=icon}
As Co-Founder and CEO of Butterfly Effect and former Global Head of Social at Gymshark, Elfried has spent more than 15 years helping brands create trust-based growth systems. Butterfly Effect, which helps brands build real community and true cultural relevance, has partnered with Formula E, Netflix, Bumble, McDonald’s, WeTransfer, Meta, and more. Elfried also co-hosts The Bottleneck Podcast with Rory Sutherland and ranks as the second most influential LinkedIn creator globally by Favikon, reaching over 415,000 followers with 500 million impressions and 9 million engagements.
Elfried helps organisations understand that community isn't a marketing channel but a commercial lever and defensive asset. His approach transforms how companies think about customer relationships, turning engagement into lasting competitive advantage that protects brands during turbulence.
Audiences learn how to build communities that drive measurable business outcomes, understand the systems that make marketing channels work together rather than compete, and develop strategies that create customer loyalty strong enough to weather storms. Elfried delivers practical frameworks drawn from his real-world experience of scaling global brands.
Book Elfried to learn how community can become your strongest growth engine and most reliable business insurance.
Topics, Sessions And Talks
Discover how to turn customers into advocates by building engaged, purpose-driven communities with Elfried Samba. This keynote explores strategies for fostering authentic connections, co-creating value with your audience, and driving sustainable growth through belonging, not just buying.
Elfried Samba teaches your team how to stand out in crowded markets by crafting a brand that is clear, consistent, and culturally relevant. This session unpacks the elements of memorability, positioning, and creative execution that transform brands from interchangeable to iconic.
In an era where customers are more sceptical than ever, trust has become the ultimate marketing differentiator. Elfried Samba explores how brands can use transparency, consistent messaging, and values-led leadership to earn credibility, strengthen customer relationships, and drive long-term loyalty.
Understand the psychology behind why people choose, act, and stay with Elfried Samba. This keynote breaks down key behavioural science principles and shows how to apply them to influence decisions, design better experiences, and drive meaningful action.
Looking for a custom keynote or workshop designed around your company’s goals and culture? The expert will create a tailored, interactive session that aligns with your objectives, values, and strategic priorities. From leadership and innovation to wellbeing and collaboration, each experience is built from the ground up to deliver measurable impact and lasting change.
.svg)
Book
.svg)
.svg)
Frequently Asked Questions
Everything you need to know about booking an expert speaker, facilitator, host or entertainment for your event.
- If you'd like to book one of our expert speakers, email us at hello@peptalk.com, send us a chat message or give us a call, and we’ll help you out.
- We’ll take your event details — topic, audience, budget, date, and location — and create a custom speaker proposal for you within 48 hours.
- If you already have someone in mind, that’s okay too; just let us know their name! Even if they aren't listed publicly on our website, we have a huge network and work with almost everyone.
- Once you've reviewed our speaker propsal and have selected and expert shortlist, we'll double check availability and fees with your chosen expert.
- You're welcome to have a chemistry call with the speaker before making the final decision, too.
- Next, we'll send out contracts to confirm the booking. One of our experienced event producers will liase with both you and the talent on the finer details, and arrange travel if necessary, taking the stress off your plate.
Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.
We do not accommodate requests for birthday messages or any other personal, non-commercial contact with the speakers, comedians or entertainers.
We work with speakers across a variety of fee ranges, giving you the flexibility to choose someone who fits your event's needs. Virtual keynote fees in the UK and Europe typically start at £2,000, while in-person top-tier speakers can reach £25,000. In the US, virtual in-person fees range from $5,000 to over $100,000, depending on the speaker and format, such as after-dinner talks, conference keynotes, Q&As, or podcasts. Comedians generally start at £1,500 or $2,000 for a 20-minute set.
Our goal is to help you find the speaker who best matches your event’s goals and budget. We take the time to understand your event, objectives, and audience to recommend the right fit. The most expensive option isn’t always the best one, and our priority is finding the ideal speaker or expert for your needs; not the highest-priced one.
Reach out for personalised recommendations and detailed information on specific speaker fees. We’re here to offer a tailored service and are always happy to discuss your unique requirements!
There’s no additional cost for our services beyond the speaker fee — simply contact us to find the right speaker for your next business or team event. We can also work with your corporate procurement team to negotiate favourable long-term rates, simply email hello@getapeptalk.com for more information.
Partnering with PepTalk means elevating your events with our curated roster of top motivational speakers, industry experts, delivering punchy keynotes that leave a lasting impact. From talent selection, to contracts and logistics, we handle it all. We have global expert network, with over 3000 speakers from over 33 countries on our line-up.
We also provide a full range of talent, from event hosts and moderators to interviewers and corporate entertainment, ensuring your event’s success from start to finish.
PepTalk workshops are interactive learning experiences for leaders at all levels, blending theory with practical insights from industry experts. These programs, led by experienced facilitators, are designed to drive real mindset changes and equip participants with actionable skills. Workshops can be customised to meet your organisation's specific needs. Explore our workshop examples and contact us today to learn how your team can benefit.
If you notice something that needs attention or have any queries regarding an expert speaker profile, feel free to email us at experts@getapeptalk.com, and we’ll be happy to assist.