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Available to book

Behavioural economics & marketing expert

Rory Sutherland

Transform marketing strategies with Rory Sutherland, speaker, human decision-making expert. Rory works with businesses to uncover overlooked advertising opportunities and consumer psychology insights, delivering impactful talks for Facebook, BP and global brands.

Trusted by Facebook, BP, IQPC, Ubiq Education

Rory Sutherland, Speaker | Behavioural Science Keynotes
Rory Sutherland

Rory Sutherland

London, United Kingdom

Typical fee range

£11k–25k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Book Rory

London, United Kingdom

Starting from

£11k–25k

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loading@getapeptalk.com

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+44 203 835 2929

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Rory Sutherland's biography

At a glance

  • Vice-Chairman and co-founder of OgilvyChange
  • Pioneer of butterfly effect in consumer behaviour
  • Renowned TED speaker and author on marketing and branding
Rory Sutherland is a marketing expert, pioneer of the "butterfly effect" approach to consumer behaviour, and one of the UK's most popular advertising speakers. Working with his team of behavioural psychologists, he provides actionable insights into consumers' mindsets, focusing on small changes that can have a big impact on decision-making. As the vice chairman of Ogilvy and co-founder of OgilvyChange, Rory uses his extensive experience as a Creative Director and Copywriter to help businesses uncover overlooked advertising strategies. He delivers comprehensive analyses of marketing, combining corporate and psychological perspectives. Having joined Ogilvy in 1988, Rory has spent his career there honing his branding and marketing skills, emphasising the power of creative content in reaching potential consumers. He is also a renowned public speaker, delivering talks that showcase his humour and deep understanding of the business. Rory Sutherland's speaking highlights include Facebook, Ogilvy Consulting's Nudgestock, BP, Citywire, and more. Rory believes marketing success lies in smaller touches directed at people's individual behaviour rather than large-scale campaigns and values usability over luxury. His focus on behavioural economics encourages businesses to make logical and subtle additions that can improve their overall image. With millions of views on his engaging TED talks, Rory is a highly sought-after speaker who revolutionizes marketing strategies. He has also written several books, including "Alchemy: The Surprising Power of Ideas That Don't Make Sense" and "Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life." He also co-wrote Transport For Humans on the behavioural science of transport with his former colleague Pete Dyson. If your next sales kick-off or team event needs a motivational keynote speaker, an experienced event host, someone to conduct Q&As, or someone to give your people an inspiring speech, Rory is a great choice.

Rory's showreel and videos

Topics, sessions and talks

Butterfly Effect: How Small Changes Impact Consumer Behavior & Marketing
Rory Sutherland speaks about the "butterfly effect" in consumer behaviour, the intersection of psychology and marketing, and the art of leveraging small changes for significant impact. Talks are tailored for your audience and event.

Why we recommend booking Rory

His blend of humour and expertise in marketing and psychology will inspire innovative strategies, transforming your approach to business and advertising. He tailors every talk to the audience and sector, including highly specialised B2B and industrial contexts. Even outside his core specialism, clients consistently say his sessions are among the most insightful they have hosted because he reframes familiar challenges in a genuinely new way.

Check Rory's availability

Trusted by Facebook, BP, IQPC, Ubiq Education

Testimonials

Honestly, we couldn’t have been happier with the session. Rory was absolutely fantastic and the feedback from attendees was really strong. Shawn was also really pleased with how everything went and thoroughly enjoyed the discussion with Rory.

IQPC

Thank you to Rory for coming and delivering such an incredible speech! It was truly an honour to have Rory present, and Max (Our CEO) and I have received an overwhelming amount of positive feedback from our team. For many of us working in industrial businesses, Rory’s insights were eye-opening. Several colleagues have already been reflecting on his message and discussing potential improvements within their own organisations.

Elisa Frenay

Group Marketing Director, SigmaRoc PLC

Rory touches on an interesting topic which is mechanistic innovation and blooms into perception.

Cleverly Engaged Marketing

Featured Projects

Rory Sutherland - Alchemy: The Surprising Power Of Ideas That Don't Make Sense book cover
Rory Sutherland - Alchemy: The Dark Art And Curious Science Of Creating Magic In Brands, Business, And Life - Rory Sutherland book cover
Rory Sutherland - The Bottleneck Podcast - Rory Sutherland, Elfried Samba podcast cover

frequently asked questions

Something we've not covered here?

How do I book Rory Sutherland for my next event?
Email rory.sutherland@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Rory's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Rory Sutherland's speaking style like?
Rory Sutherland structures talks around the "butterfly effect" framework, drawing on behavioural economics to demonstrate how small, psychologically informed changes in marketing and decision-making environments produce outsized outcomes. He combines case studies developed with his team of behavioural psychologists at OgilvyChange with analysis drawn from over 20 years of practice at Ogilvy.
What topics does Rory Sutherland specialise in?
Rory Sutherland specialises in consumer behaviour, the psychology of marketing, and the application of small-scale behavioural changes to decision-making and advertising strategy. He is Vice Chairman of Ogilvy and co-founder of OgilvyChange, where he has worked since 1988, and his TED talks have accumulated millions of views.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

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How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.