Rory Sutherland

Rory Sutherland is a marketing expert and pioneer of the "butterfly effect" approach to consumer behaviour. With his team of psychologists, he provides actionable insights into the mindset of consumers, focusing on the small changes that can have a big impact on decision-making. 

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As the Vice-Chairman and co-founder of OgilvyChange, Rory brings his extensive experience as a Creative Director and Copywriter to help businesses uncover overlooked advertising strategies. He delivers comprehensive analyses of marketing, combining both corporate and psychological perspectives. 

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With a successful career spanning over 20 years at Ogilvy, Rory has honed his branding and marketing skills, emphasising creative content's power in reaching potential consumers. He is also a renowned public speaker, delivering talks that showcase his humour and deep understanding of the business. 

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Rory believes that marketing success lies in smaller touches rather than large-scale campaigns and values usability over luxury. His focus on behavioural economics encourages businesses to make logical and subtle additions that can improve their overall image. 

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With millions of views on his TED talks, Rory is a highly sought-after speaker who revolutionizes marketing strategies. He also wrote several books, including "Alchemy: The Surprising Power of Ideas That Don't Make Sense" and "Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life."

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