Available to book
Rory Sutherland
Creativity
Innovation
Marketing
Transform marketing strategies with Rory Sutherland, speaker, human decision-making expert. Rory works with businesses to uncover overlooked advertising opportunities and consumer psychology insights, delivering impactful talks for Facebook, BP and global brands.
Advertising
Retail
Psychology
Thought Leader
Business Leader
Founder
TEDx
Executive
Rory Sutherland is a marketing expert, pioneer of the "butterfly effect" approach to consumer behaviour, and one of the UK's most popular advertising speakers. Working with his team of behavioural psychologists, he provides actionable insights into consumers' mindsets, focusing on small changes that can have a big impact on decision-making.
As the vice chairman of Ogilvy and co-founder of OgilvyChange, Rory uses his extensive experience as a Creative Director and Copywriter to help businesses uncover overlooked advertising strategies. He delivers comprehensive analyses of marketing, combining corporate and psychological perspectives.
Having joined Ogilvy in 1988, Rory has spent his career there honing his branding and marketing skills, emphasising the power of creative content in reaching potential consumers. He is also a renowned public speaker, delivering talks that showcase his humour and deep understanding of the business. Rory Sutherland's speaking highlights include Facebook, Ogilvy Consulting's Nudgestock, BP, Citywire, and more.
Rory believes marketing success lies in smaller touches directed at people's individual behaviour rather than large-scale campaigns and values usability over luxury. His focus on behavioural economics encourages businesses to make logical and subtle additions that can improve their overall image.
With millions of views on his engaging TED talks, Rory is a highly sought-after speaker who revolutionizes marketing strategies. He has also written several books, including "Alchemy: The Surprising Power of Ideas That Don't Make Sense" and "Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life." He also co-wrote Transport For Humans on the behavioural science of transport with his former colleague Pete Dyson.
If your next sales kick-off or team event needs a motivational keynote speaker, an experienced event host, someone to conduct Q&As, or someone to give your people an inspiring speech, Rory is a great choice.
Topics, sessions and talks
Rory Sutherland speaks about the "butterfly effect" in consumer behaviour, the intersection of psychology and marketing, and the art of leveraging small changes for significant impact. Talks are tailored for your audience and event.
His blend of humour and expertise in marketing and psychology will inspire innovative strategies, transforming your approach to business and advertising. He tailors every talk to the audience and sector, including highly specialised B2B and industrial contexts. Even outside his core specialism, clients consistently say his sessions are among the most insightful they have hosted because he reframes familiar challenges in a genuinely new way.
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frequently asked questions
Something we've not covered here?
Email rory.sutherland@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Rory's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Rory Sutherland structures talks around the "butterfly effect" framework, drawing on behavioural economics to demonstrate how small, psychologically informed changes in marketing and decision-making environments produce outsized outcomes. He combines case studies developed with his team of behavioural psychologists at OgilvyChange with analysis drawn from over 20 years of practice at Ogilvy.
Rory Sutherland specialises in consumer behaviour, the psychology of marketing, and the application of small-scale behavioural changes to decision-making and advertising strategy. He is Vice Chairman of Ogilvy and co-founder of OgilvyChange, where he has worked since 1988, and his TED talks have accumulated millions of views.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.
The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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