Freddie Sayers is a respected journalist and interviewer in the UK media industry. He currently holds the position of Executive Editor at UnHerd, a successful new media company. Previously, he served as Editor-in-Chief at YouGov, where he played a significant role in shaping the company's operations.
Sayers is also the presenter and founder of Lockdown TV, a popular YouTube interview show that aired during the Covid-19 pandemic. The series featured conversations with leading scientists, economists, and politicians, providing insights into the unprecedented events of the time. Lockdown TV reached a wide international audience, with nearly 10 million views.
Prior to joining UnHerd, Sayers founded several other media and data startups, including PoliticsHome, a political news website, and InConvo (now YouGovChat), a messaging survey company. His commentary has been published in various publications such as the Daily Telegraph, Evening Standard, Spectator, and Prospect.
Under Sayers' leadership, UnHerd has experienced remarkable growth since May 2019. The company's audience has expanded by over 500%, attracting more than 3 million monthly visitors. This success story has established UnHerd as a notable player in British new media.