Dr Grace Kite built, scaled, and sold two successful businesses in marketing measurement and training. She holds a PhD in economics and has worked on hundreds of analytics projects that reveal what drives business growth.

Grace founded Magic Numbers in 2010, a consultancy specialising in marketing econometrics for clients including Money Supermarket, Yorkshire Tea, and Wagamama. In 2023, she launched Magic Works, offering practical training on marketing effectiveness. She has won 14 IPA Effectiveness awards, including the 2022 Grand Prix, and writes regular columns for Marketing Week and WARC. Her 2025 Cannes Lions talk drew CMOs in queues outside an 800-seat venue, and one of her Marketing Week columns became the most read article of the year.

Grace has spent two decades using statistics to model commercial outcomes, coaching marketing teams to interpret data and drive strategic decisions. She identifies patterns in business growth and how organisations absorb analytics, translating complex findings into actionable insights. Her approach combines rigorous economic analysis with accessible communication, helping brands understand what truly works and secure stakeholder buy-in for evidence-based strategies.

Audiences leave Grace's presentations with concrete methods for evaluating marketing investments, practical ways to present data to decision-makers, and evidence-based principles for achieving sustainable growth. Book Grace for a rare combination of proven analytical expertise and the essential communication skills needed to make numbers drive real business change.